op: upsert

titles_roles__c:
Main Personas: CFO, CISO, CIO, CMO, CEO, Infrastructure & SoC Director+

Secondary Personas: IT/IS/ICT Manager/Senior Manager/Architect

geo__c: India

company_size__c: India ABM List

pricing_model__c: CPL

layers__c: ABM;Nurturing: Deep Media;Nurturing: Inbox;Custom Questions - Qualifying

custom_questions_qualifying__c:
What’s your primary reason for downloading this content asset?

Answer:

• Education / General awareness [Disqualified]

• Researching solutions for an upcoming cybersecurity review

• Validating our current security strategy

• Looking for solutions to a specific pain point or challenge

• None of the above / Other [Disqualified]


pricing_model__c: CPM

layers__c: ABM


sales_notes__c: Brand Awareness campaign for Atlassian Practice:

job_titles__c:
CIO, CTO,CISO, VP, Director Engineering, DevOps.

Platform, Cloud, Enterprise Architects.

industries__c: All Industries

geo__c: US

company_size__c: 8,000 plus employees

custom_questions_qualifying__c: 2 questions included. It is yet to finalize it


seniority__c:
Heads of

Senior Managers

Managers

Directors

Technical and Operational Leaders with decision influence

sales_notes__c:
Single Touch

Intent

1x Profiling Question

Premium Nurture

SDR Workshop

Access to INFUSE Academy

Timelines:

Campaign Duration: 1 Month

GTM: W/c 5th Jan 2026

job_titles__c:
CIO

Transformation Leads

Threat Managers

Operations Managers

Infrastructure Leads

Heads of Infrastructure

Security / Cyber Leaders

IT Leaders responsible for recovery or resilience

Any roles accountable for preventing, mitigating, or recovering from cyber attacks

Excluding:

End Users

C-Suite

industries__c: Aligned to Target Account List (to be later supplied)

geo__c: UK&I (85-90% focus on UK)

layers__c: Intent;Nurturing: Deep Media;SDR Workshop;Custom Questions - Profiling

custom_questions_profiling__c: TBC


company_size__c: Aligned to Target Account List (to be later supplied)


titles_roles__c:
Job role:

• Supply Chain /Planner/Planning/Logistic /Strategy

• Purchasing/Procurement/Buyer /Inventory

• Material/Manufacturing/Fulfillment /Sourcing

• Transformation/Innovation/Digital

• Improvement/Optimization /Sustainability

• FP&A/Financial Planning

• APS/Advanced Planning

• Demand Management/Demand & Supply/Global Demand/Market Demand

• Director IT/Information Technology/VP IT

• COO/CFO/CIO /CTO/Chief Data/CEO

• S&OP/Sales Operations/VP Operations/Director Operations/Global Manager

Operations

• Control Tower

• IBP (Integrated Business Planning)

• Fulfillment

• Warehouse

• Logistic

• Distribution

• Production

• Transportation

• Yield/Order Management

seniority__c: Director level and above • Management title: o Director o EVP/SVP/VP o C-level

sales_notes__c:
Lead Cap: 5

Account territory definitions

• NAW: Canada (Alberta, British Columbia), Western USA, Central America (Guatemala, Mexico)

• NAC: Canada (Manitoba, Saskatchewan), Central USA, South America (Chile)

• NAE: Canada (New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario,

Prince Edward Island, Quebec) & Eastern USA

• NAM IB: is our install-base within broader North America. Contacts for those

companies can come from anywhere within North America. The NAM IB is a specific TAL and is not defined by the state it’s assigned to, but by the account type (NAM IB is exclusive to the Customer account type).

• UK & N. Europe: UK, Denmark, Finland, Iceland, Norway, Sweden, Lithuania, Latvia, Estonia, Ireland. Also, countries in Africa, Middle East, and Turkey

• DACH: Germany, Austria, Switzerland, Czech Republic, Hungary, Netherlands, and Poland, excluding Russia

• CEUR: Belgium, France, Luxembourg, Italy, Spain, Portugal, also all southern European countries (Albania, Bulgaria, Bosnia & Herzegovina, Croatia, Cyprus, Georgia, Gibraltar, Greece, Malta, Serbia, Slovenia, former Yugoslavia...)

• APAC: All countries in Asia Pacific except Japan as it has its own territory, excluding China and North Korea

• APAC Japan: (only Japan)

Targeting Considerations:

• No controller, supervisor/ account supervisor, and business development titles

• No sales, marketing & communications, customer service, HR, software engineer,

engineering, security, cybersecurity, product, R&D, tax, real estate & facilities, and

legal roles

• All leads delivered must have both a management title and a job role associated

with it. Leads that just have a management title, like “General manager” but no

associated job role, will be rejected.

• Only business emails to be provided

industries__c: E,O&G

geo__c: NAC	10 NAM IB	0 NAE	10 NAW	5 DACH	15 CEUR	20 UK&NEUR	15 APAC	20 APAC Japan	5


sales_notes__c:
NAC	10

NAM IB	0

NAE	10

NAW	5

DACH	15

CEUR	20

UK&NEUR	15

APAC	20

APAC Japan	5

industries__c: High Tech

geo__c: NAC	20 NAM IB	0 NAE	18 NAW	0 DACH	0 CEUR	5 UK&NEUR	5 APAC	20 APAC Japan	35


industries__c: Chemical

geo__c: NAC	10


industries__c: Logistics

geo__c: NAC	60 NAM IB	5 NAE	0 NAW	0 DACH	5 CEUR	5 UK&NEUR	5 APAC	0 APAC Japan	5


industries__c: Industrial

geo__c: NAC	0 NAM IB	0 NAE	20 NAW	0 DACH	19 CEUR	10 UK&NEUR	5 APAC	5 APAC Japan	5


industries__c: Mobility (Automotive)

geo__c: NAC	20 NAM IB	0 NAE	0 NAW	5 DACH	5 CEUR	5 UK&NEUR	5 APAC	0 APAC Japan	20


industries__c: Life Sciences

geo__c: NAC	15 NAM IB	20 NAE	15 NAW	5 DACH	15 CEUR	8 UK&NEUR	0 APAC	0 APAC Japan	5


industries__c: CPG

geo__c: NAC	24 NAM IB	9 NAE	30 NAW	5 DACH	5 CEUR	10 UK&NEUR	5 APAC	5 APAC Japan	5


seniority__c: Director level and above • Management title: o Director o EVP/SVP/VP         o C-level

industries__c: A&D

geo__c: NAC	15 NAM IB	5 NAE	5 NAW	5 DACH	5 CEUR	5 UK&NEUR	10 APAC	5 APAC Japan	10