op: upsert

titles_roles__c: IT/OT project manager – engineer operations

sales_notes__c: Competitors: Opswatt, Fend and Waterfall

job_titles__c: Director+ (focus on VP and above)

geo__c: US

company_size__c: TAL

pricing_model__c: CPL

layers__c: Nurturing: Inbox Plus

custom_questions_qualifying__c: TBD

custom_questions_profiling__c: TBD