op: upsert

titles_roles__c: IT/OT project manager – engineer operations

seniority__c: Director+ (focus on VP and above)

sales_notes__c: Competitors: Opswatt, Fend and Waterfall

industries__c: ABM List

geo__c: US

company_size__c: ABM List

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox