op: upsert

seniority__c: Directors+

sales_notes__c:
TAC_900.072_DE_PRO_ACT SD 44 Flexible Paperless Production Execution DM

TAC_900.072_DE_PRO_SD44 ACT Flexible and Paperless Production Execution DM

Phase 1: ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

GOALS:

Target & Engage Buying Groups:

- Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

- Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements:

- Intent

- Content Syndication

- 1 x Qualifying Questions

- 1 x Profiling Question

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Buying Groups

Insight on Answers to posed questions

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

job_titles__c:
VP of Manufacturing Ops:

Oversees engineering, manufacturing, optimization, and maintenance of production processes to ensure efficient, GMP-compliant operations and support seamless scale-up and troubleshooting.

Head of Manufacturing Ops:

Oversees engineering, manufacturing, optimization, and maintenance of production processes to ensure efficient, GMP-compliant operations and support seamless scale-up and troubleshooting.

geo__c: Germany

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Custom Questions - Profiling;Custom Questions - Qualifying