op: upsert

titles_roles__c:
Student Assistant Solution (Vertical: Universities): CIO, IT Directors, Academic Affairs leadership, Deans, Registrar, Student Services, Enrollment, CAO, Faculty Development teams, and IT Project Managers.

Call Center Agent Solution (Vertical: Healthcare): CIO, Patient Services leadership, Call Center Management, CMO, IT Directors, Healthcare Administration, Patient Experience Officers, and Executive roles

sales_notes__c:
Promoting Data and AI

Excluding: PAAET (Public Authority for Applied Education and Training) and KFAS (Kuwait Foundation for the Advancement of Sciences).

industries__c:
1. Education

2. Healthcare

geo__c: Tier 1: Kuwait, then, if needed, expand to Tier 2: Qatar

pricing_model__c: CPL

layers__c: Intent;Suppression;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c: 1 Qualifying Question

custom_questions_profiling__c: 2 Profiling Questions