op: upsert

seniority__c: Manager+

sales_notes__c:
Use Q4 ANZ Auth0 TAL as priority and whitespace as back up.

Primarily cloud based organisations.

Typically need to ensure Billing HQ and Prospect location is based in the targeted territories listed = AU, NZ

Refer to brief for Exclusion list and Intent Topics

Prioritize direct numbers and include additional optional form field in LP for mobile numbers.

Assets:

Auth0 & AWS ebook [sfdc]:https://auth0.com/resources/ebooks/auth0-aws-ebook-building-secure-scalable-genai-and-saas-apps/

Securing AI agents - The new identity challenge [sfdc]: https://auth0.com/resources/whitepapers/securing-ai-agents-the-new-identity-challenge

Customer Identity Trends 2025 - AI meets customer identity [request sfdc]: https://auth0.com/resources/whitepapers/ciam-trends-2025-ai-chapter

CIAM in the AI Era Webinar [request sfdc]: https://www.okta.com/webinars/hub/navigating-customer-identity-in-the-ai-era/

job_titles__c:
- Auth0 ICP -> Refer to Job titles/Person tab for specific titles.

Enterprise Solutions Architect, Director Information Technology Security, Head Information Technology Infrastructure, Chief Product Officer, Assistant Chief Information Officer, Group Chief Information Officer, Head of Application Development, Global Chief Information Officer, Chief Technology Officer, Lead Enterprise Architect, Director of Information Technology, Senior Solutions Architect, Interim Chief Information Officer, Chief Information Officer, Solutions Architect, Cloud Architect, Chief Digital Officer, Digital Transformation Officer, Vice President of Digital Transformation, Director of Infrastructure, Director Information Technology Operations, Director Information Technology Services, Software Architect, Senior Director Information Technology, Senior Information Technology Architect, Technical Architect, Chief Information Security Officer, Head of Digital, Assistant Director of Information Technology, Associate Director of Information Technology, Head of Information Technology, Director Information Technology Infrastructure, Director Information Technology System, Senior Enterprise Architect, Global Information Technology Director, Head of Information Technology Operations, Enterprise Architect, Deputy Chief Information Officer

Chief Product Officer (CPO)

Head of Product

VP of Product

Director of Product Development

Director of Product Strategy

Director of Product Strategy Lead

Product Manager

Chief Technology Officer (CTO)

Chief Architect

VP of Engineering

Developer Lead

Application Developer Lead Manager

Architect

Principal Engineer

Chief Digital Officer (CDO)

VP of Customer Experience

VP Digital

Director of Digital

industries__c:
Use Q4 ANZ Auth0 TAL as priority and whitespace as back up.

- Primarily cloud based organisations.

geo__c: Australia and New Zealand

company_size__c: Use Q4 ANZ Auth0 TAL, Priority 1250+

pricing_model__c: CPL

layers__c: ABM;Intent;Suppression;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c:
Are you considering building or upgrading your current Identity & Access Management (IAM) programme?

Yes, within 3-6 months

Yes, within 6-12 months

No specific plans yet, but we are considering it

We have no need for an identity platform (Reject leads)

Are you involved in the purchasing decision or have decision making rights when it comes to new technology solutions in your business?

I make the final decision

I have influence over the final decision or am involved in some way

I am part of the buying committee

I am not involved in the process but I know someone in the buying committee.

I am not involved in this process (Reject leads)

custom_questions_profiling__c:
Are you considering building or upgrading an Agentic AI programme?

Yes, within 3-6 months

Yes, within 6-12 months

No specific plans yet, but we are considering it

We have no need for an agentic AI programme