op: upsert

titles_roles__c: Application Security, Security Engineers, VP of Engineering, AI Security, CTO, DevOps Lead, DevOps, AppSec Manager

seniority__c: Manager+

sales_notes__c:
Campaign 3: Programmatic Display overlaid with intent ($12,000)

Objective: Brand awareness

Tactic: prioritize accounts in TAL to surround them with Backslash messaging (60% of the budget), 40% of the budget can be spent on Install base accounts that already have GitHub, GitLab, Virtual Studio Code and BitBucket installed

Once we unmask what accounts are engaging with Display, we can add them to Campaign 2.

Complimentary 200k Targeted Display Impressions to be added

job_titles__c: Vice President of Software Engineering, Vice President Research And Development, Senior Information Security Engineer, Head of Information Security, Information Security Architect, Director of Security, Chief Technology Officer, Senior Security Officer, Senior Director of Software Engineering, Information Security Manager, Director of Cyber Security, Head of Cyber Security, Cyber Security Architect, Cyber Security Engineer, Head of Research And Development, Head of Application Security, Head of Software Security, Director of Software Security, Vice President of Software Development, Vice President Software, Chief Information Security Officer, Head of Innovation, Director of Research Development, Director Information Security, Vice President of Technology, Chief Security Officer, DevSecOps Director, DevSecOps VP, DevSecOps Architect, InfoSec Director, InfoSec VP, InfoSec Architect, IT Security Director, IT Security VP, IT Security Architect, AppSec Director, AppSec VP, AppSec Architect, Application Security Director, Application Security VP, Application Security Architect, AI Director, AI VP, AI Director, AI Architect, AI Security Director, AI Security VP, AI Security Architect, AI Governance Director, AI Governance VP, AI Governance Architect, Security Engineer, Director of Security Engineer, Security Engineering VP, Security Engineering Architect, ProdSec Manager, ProdSec Director, ProdSec VP, ProdSec Architect, Product Security Manager, Product Security Director, Product Security VP, Product Security Architect

industries__c: Tech companies, SaaS, AI Industry

geo__c: US

pricing_model__c: CPM

layers__c: ABM;Intent;Install-Based

hg_insights_list__c:
B - HGI Export - 00kRQ00000Jz009YAB - POST IO CID TAL
B - HGI Export - 00kRQ00000Jz009YAB - POST IO CID Whitespace