op: upsert

titles_roles__c: App Security, DevOps, CTO, Security Engineer, VP Engineering, DevOps Lead, DevSecOps, Security Engineer

seniority__c: Manager+

sales_notes__c:
Campaign 2: MID-LOW FUNNEL LEADS - Single Touch + Intent + 2QQ ($16,000)

Objective: High-quality, hand-raiser leads & pipeline creation

Tactic: Max out leads from TAL + HG (your high priority accounts) and then move onto Whitespace +HG

All leads that are generated in Campaign 2 should be added to Campaign 3 (Targeted Display) to continue surrounding them with Backslash messaging

Complimentary 3 step lead nurture

Specific criteria: 200-500 developers (up to 1,000 developers) to be identified through qualifying questions and use of HG Insights Install base lists

job_titles__c: Vice President of Software Engineering, Vice President Research And Development, Senior Information Security Engineer, Head of Information Security, Information Security Architect, Director of Security, Chief Technology Officer, Senior Security Officer, Senior Director of Software Engineering, Information Security Manager, Director of Cyber Security, Head of Cyber Security, Cyber Security Architect, Cyber Security Engineer, Head of Research And Development, Head of Application Security, Head of Software Security, Director of Software Security, Vice President of Software Development, Vice President Software, Chief Information Security Officer, Head of Innovation, Director of Research Development, Director Information Security, Vice President of Technology, Chief Security Officer, DevSecOps Director, DevSecOps VP, DevSecOps Architect, InfoSec Director, InfoSec VP, InfoSec Architect, IT Security Director, IT Security VP, IT Security Architect, AppSec Director, AppSec VP, AppSec Architect, Application Security Director, Application Security VP, Application Security Architect, AI Director, AI VP, AI Director, AI Architect, AI Security Director, AI Security VP, AI Security Architect, AI Governance Director, AI Governance VP, AI Governance Architect, Security Engineer, Director of Security Engineer, Security Engineering VP, Security Engineering Architect, ProdSec Manager, ProdSec Director, ProdSec VP, ProdSec Architect, Product Security Manager, Product Security Director, Product Security VP, Product Security Architect

industries__c: Tech companies, SaaS, AI Industry

geo__c: US

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox;SDR Workshop;Custom Questions - Qualifying

hg_insights_list__c:
B - HGI Export - 00kRQ00000Jz009YAB - POST IO CID TAL
B - HGI Export - 00kRQ00000Jz009YAB - POST IO CID Whitespace

custom_questions_qualifying__c:
2x Qualifying question to be confirmed at the kick off

Q1: How many developers do you have in the company? (QUALIFYING QUESTION)

50-100 (accepted)

100-200 (accepted)

200+ (accepted)

Less than 50 (disqualified)

Q2: Are you directly involved in selecting or recommending vibe coding solutions for your organisation? (QUALIFYING QUESTION)

Yes (accepted)

No (disqualified)


titles_roles__c: Application Security, Security Engineers, VP of Engineering, AI Security, CTO, DevOps Lead, DevOps, AppSec Manager

sales_notes__c:
Campaign 1 - TOP OF FUNNEL LEADS - Single Touch + Intent ($12,000)

Objective: Engagement, unmask accounts, build reach, grow CRM with ICP leads

Tactic: Max out leads from TAL + HG (your high priority accounts) and then move onto Whitespace +HG

All leads that are generated in Campaign 1 should be added to Campaign 3 (Targeted Display) to continue surrounding them with Backslash messaging

Complimentary: 3 steps lead nurture

Requirement: 200 - 500 developer seats (up to 1,000 maximum) to be identified through HG data proxy of GitHub, GitLab, Visual Studio Code and Bitbucket install base