op: upsert

titles_roles__c: Retail

seniority__c: Director+

sales_notes__c:
Intent keyword list (25 total):

Seasonal Planning

Seasonal Demand Planning

Pre-Season Planning

In-Season Planning

Seasonal Forecasting

Demand Forecasting

Forecast Accuracy

Demand Sensing

Demand Shaping

Retail Supply Chain Optimization

Retail Supply Chain Resilience

Inventory Optimization

Retail Inventory Planning

Inventory Rebalancing

Replenishment Automation

Merchandise Planning

Assortment Optimization

Promotion Planning

Markdown Optimization

Full-Price Sell-Through Optimization

Retail Analytics

Operational Efficiency

Retail Execution

AI for Retail

Planning Automation

Pacing

Start 8 December, pause 19 Dec–4 Jan, then resume 5 Jan until we reach the 200-lead target.

Lead Weighting per Region

160 leads NAM

40 leads EMEA

Persona Weighting

80% Director +

20% Head of +

The lead volumes will be split over two assets running in parallel in both regions.

job_titles__c:
Target Personas:

Job level:

Dir+ for Buyers personas

Senior Manager / Head of+ for Users personas

Job title:

•Buyer personas: Dir+: Supply Chain, Merchandising, Inventory & Planning, E-commerce Directors, Pricing & Promotions

•User (Influencer) personas:

Senior Manager / Head of+

Replenishment (EXAMPLE: Senior Replenishment Manager, Head of Replenishment)

Demand Planning

Demand Forecasting

Supply Planning

Planning

Supply Chain

Allocation

Promotions

Store Operations

Inventory

 Financial Planning and Analysis

Category (Senior Category Manager, Head of Category)

And we’re looking at 80/20 split for buyer personas (Director+) and influencer personas (Senior Manager / Head of+).

industries__c:
TAL

Sub-Sectors: Seasonal-focused categories such as electronics, holiday merchandise, DIY/durables, general merchandise products

geo__c: EMEA and North America - TAL (Excluding NL)

company_size__c: TAL Revenue band: €500M+

pricing_model__c: CPL

layers__c: ABM;Intent;Custom Questions - Profiling

custom_questions_profiling__c:
Profiling Question:

How would you rate your seasonal planning today in terms of integration and ability to adapt?

Answers

Completely manual: separate tools, reactive decisions

Basic forecasting, but finance, promotions, and execution stay siloed

Some integration; limited in-season adjustments

Unified/AI-driven: real-time visibility and diagnostics

None of the above / Not sure