op: upsert

titles_roles__c: Buying group member role: Decision maker

seniority__c: Personas: Head of Engineering

sales_notes__c:
Program name: TAC_900.053_UK_PRO_Accelerate SD10 FYQ1 Cross Domain Design - Decision Maker

The Accelerate Program deepens existing opportunities by engaging additional buying-group stakeholders and prioritizing the agreed account list.

Objective

Expand engagement within the target accounts by identifying and nurturing multiple relevant contacts per account. The goal is to begin forming buying groups, deepen education and consideration, and surface meaningful buyer signals to support mid-funnel acceleration.

Program Goals

Build Buying Group Depth

Identify additional relevant personas within the fixed TAL.

Increase Engagement Quality and Relevance

Use multi-touch nurture and topic-led messaging to build familiarity, alignment, and solution understanding.

Surface Actionable Buying Signals

Capture responses and engagement patterns that frame account priority and readiness for follow-up.

Program Elements (Deep Funnel):

- Intent

- Install based Targeting (to be
  discussed)

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Retargeting Nurture through
  display & social

- Premium Email Nurture (6-8
  touches)

CORE Deliverables

- Creation/Adaption of all ad
  sets for promotion across multiple channels

- Set up and creation of Landing
  pages to house core assets

- Set up of supporting forms to
  capture data

- Consultation with Demand
  Strategist and CS team on custom questions

- Set up and creation of email
  nurture streams containing 6-8 emails

- Creation/Adaption of all ad
  sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand
  Intelligence Reporting dashboard which will include Buying Group overlays to
  surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform
Buying Group Overlays
Insight on Answers to 3x posed questions
Omni-channel oversight
End of campaign summary report
Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:
BDR Workshop
Content Audit
Contacts Validation &
Verification VIA LET’S VERIFY (OWNED BY INFUSE)Full Program Management by INFUSE

  & Demand Strategists

BUYING GROUP ACTIVATION:
We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

- Job and Team functions

- Seniorities

- Number of Contacts being
  engaged with

- Personas

Once definitions have been defined and agreed, we will ensure this gets operationalized within the program, and ultimately rolls up into our Demand Intelligence platform. We can further explore any further requirement as to if there’s a need to write some of the surfaced data sets into your Marketing Automation or CRM system, at the Contact record level. Buying groups can engage quickly and early at the Contact level but some groups associated with Accounts take more time than this, so it’s important to factor in when Contact level data gets passed to you, and your BDR team. As a standard we would ideally look to pass data at a 3 monthly interval (therefore 2x over the program run time). This can however be reduced if there’s a need to “feed” sales more quickly.

Scoping: this workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

Execution language: English (+ French wherever applicable)

Opt-in ENGLISH: By supplying my contact information, I authorize Siemens Digital Industries Software, its affiliates and partners to contact me via email, phone, and postal mail about its products and services as described in detail here (https://www.sw.siemens.com/en-US/consent-declaration/). Please visit our privacy statement (https://www.sw.siemens.com/en-US/privacy-policy/).

Opt-in FRENCH: En donnant mes coordonnées, j'autorise Siemens Digital Industries Software, ses filiales et ses partenaires à me contacter par e-mail, téléphone et courrier postal au sujet de ses produits et services comme détaillé ici (https://www.sw.siemens.com/fr-FR/consent-declaration/). Consultez notre déclaration de confidentialité (https://www.sw.siemens.com/fr-FR/privacy-policy/).

job_titles__c: Job Titles: Head of Engineering (main); Director of Engineering, Engineering Program Director, Engineering Operations Manager, Engineering Manager, Engineering Project Manager, Engineering Team Lead.

geo__c: France

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying


sales_notes__c:
Program name: TAC_900.053_UK_PRO_Accelerate SD10 FYQ1 Cross Domain Design - Decision Maker

The Accelerate Program deepens existing opportunities by engaging additional buying-group stakeholders and prioritizing the agreed account list.

Objective

Expand engagement within the target accounts by identifying and nurturing multiple relevant contacts per account. The goal is to begin forming buying groups, deepen education and consideration, and surface meaningful buyer signals to support mid-funnel acceleration.

Program Goals

Build Buying Group Depth

Identify additional relevant personas within the fixed TAL.

Increase Engagement Quality and Relevance

Use multi-touch nurture and topic-led messaging to build familiarity, alignment, and solution understanding.

Surface Actionable Buying Signals

Capture responses and engagement patterns that frame account priority and readiness for follow-up.

Program Elements (Deep Funnel):

- Intent

- Install based Targeting (to be
  discussed)

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Retargeting Nurture through
  display & social

- Premium Email Nurture (6-8
  touches)

CORE Deliverables

- Creation/Adaption of all ad
  sets for promotion across multiple channels

- Set up and creation of Landing
  pages to house core assets

- Set up of supporting forms to
  capture data

- Consultation with Demand
  Strategist and CS team on custom questions

- Set up and creation of email
  nurture streams containing 6-8 emails

- Creation/Adaption of all ad
  sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand
  Intelligence Reporting dashboard which will include Buying Group overlays to
  surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform
Buying Group Overlays
Insight on Answers to 3x posed questions
Omni-channel oversight
End of campaign summary report
Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:
BDR Workshop
Content Audit
Contacts Validation &
Verification VIA LET’S VERIFY (OWNED BY INFUSE)Full Program Management by INFUSE

  & Demand Strategists

BUYING GROUP ACTIVATION:
We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

- Job and Team functions

- Seniorities

- Number of Contacts being
  engaged with

- Personas

Once definitions have been defined and agreed, we will ensure this gets operationalized within the program, and ultimately rolls up into our Demand Intelligence platform. We can further explore any further requirement as to if there’s a need to write some of the surfaced data sets into your Marketing Automation or CRM system, at the Contact record level. Buying groups can engage quickly and early at the Contact level but some groups associated with Accounts take more time than this, so it’s important to factor in when Contact level data gets passed to you, and your BDR team. As a standard we would ideally look to pass data at a 3 monthly interval (therefore 2x over the program run time). This can however be reduced if there’s a need to “feed” sales more quickly.

Scoping: this workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

Opt-in ENGLISH: By supplying my contact information, I authorize Siemens Digital Industries Software, its affiliates and partners to contact me via email, phone, and postal mail about its products and services as described in detail here (https://www.sw.siemens.com/en-US/consent-declaration/). Please visit our privacy statement (https://www.sw.siemens.com/en-US/privacy-policy/).