CEO; CFO; Chief Risk Manager; Controller; SVPs; VPs; Directors; Senior Manager, with a special preference for Director+ in Finance Department.

IMPORTANT: Companies should have international offices. This product is for Coface premium services, a key feature of this service is its ability to help companies with international trade insurance compliance therefore, key market would be one that works globally.

All private Sectors (without - Education / Government and Healthy) All private Sectors (without - Education / Government and Healthy - please exclude Bank/Finance/Insurance, Private & Business services.

Mid Market Segment : Revenues/Turnover above 100 M € And under 250M €

Intent;Nurturing: Inbox;Suppression;Custom Questions - Profiling;Custom Questions - Qualifying


NET NEW NAME CAMPAIGN

IMPORTANT: Companies should have international offices. This product is for Coface premium services, a key feature of this service is its ability to help companies with international trade insurance compliance therefore, key market would be one that works globally.


TAL Lists of the previous campaign (~70 for Germany and ~80 for the UK)

ABM;Buying Committee;Intent;Nurturing: Inbox;Suppression;SDR Workshop;Custom Questions - Profiling;Custom Questions - Qualifying


Targeted Job Roles & Exclusions:

https://docs.google.com/document/d/1Co-XmGuy167w0E7Eav76xq1HdnRTB5ZJdJVGjT7QC6U/edit?usp=sharing

TAL to be used.

Primary Industries: Financial Services, Private Healthcare, and Legal, followed by other corporate industries

Dedicated Microsite, Premium Nurture (email, display, social and enewsletter sponsorship) for 6-8 weeks and install base account list creation from the competitors' list

A cap of 3 per account to be used for this campaign with a view to opening it up later on down the line.

Yes to 6sense integration.

Yes to Salesforce integration.

The 6sense list will be periodically updated every 4-6 weeks to ensure dynamic targeting.

TAL to be used - subject to CS approval.

Competitors: TBD


Dedicated Microsite, Premium Nurture (email, display, social and enewsletter sponsorship) for 6-8 weeks and install base account list creation from the competitors' list

A cap of 3 per account to be used for this campaign with a view to opening it up later on down the line.

Yes to 6sense integration.

Yes to Salesforce integration.

The 6sense list will be periodically updated every 4-6 weeks to ensure dynamic targeting.

TAL to be used - subject to CS approval.

Competitors: TBD


Targeted Job Roles & Exclusions:

https://docs.google.com/document/d/1Co-XmGuy167w0E7Eav76xq1HdnRTB5ZJdJVGjT7QC6U/edit?usp=sharing

--------------------------------

POC on the Contract: Rachel Parr

Subsidiary: KnowBe4 Middle East FZ-LLC

Billing: Arjaan Office Tower, Offices 901-902, Dubai Media City, Dubai, UAE


Please refer to TAL and Audience Profile for targeting

Single Touch with 2 Profiling Questions + Inbox Nurture (2 touches)

Leads to receive 2 emails based on responses to second profiling question, from a pool of 8 emails - response mapping is provided in the nurture content folder.

Timeframe: Please pause between 19th December and 5th January

Delivery Day: Tuesday

Lead cap: 2

Nurturing: Inbox;Custom Questions - Profiling


Targeting criteria the same as per Demand element of campaign

Timeframe: Please pause campaign between 19th December and 5th January


Please refer to TAL and Audience Profile for targeting

Single Touch with 2 Profiling Questions + Inbox Nurture (2 touches)

Leads to receive 2 emails based on responses to second profiling question, from a pool of 8 emails - response mapping is provided in the nurture content folder.

Timeframe: Please pause between 19th December and 5th January

Delivery Day: Tuesday

Desired Lead Cap: 2


UKI Compliance

Chief Information Officer (CIO)

Chief Information Security Officer (CISO)

Information Security Officer (ISO)

Information Systems Security Manager (ISSM)

Mgr/Dir/VP/Head of IT Compliance

Mgr/Dir/VP/Head of Technology Risk

Mgr/Dir/VP/Head of IT Security

Mgr/Dir/VP/Head of IT Risk

Mgr/Dir/VP/Head of IT Security and Risk

Mgr/Dir/VP/Head of IT Risk and Governance

Mgr/Dir/VP/Head of IT GRC Manager

Mgr/Dir/VP/Head of IT Risk Management

Mgr/Dir/VP/Head of Information Security

VP/Director/Global Head of/Manager of InfoSec/Cyber Security

Sr. Mgr/Dir/Mgr/Global Dir/Head Information Security

Mgr/Dir/VP/Head of Cyber Security

Mgr/Dir/VP/Head of GRC (or Governance, Risk, Compliance)

Mgr/Dir/VP/Head of Risk Operations

Mgr/Dir/VP/Head of Compliance Program

Mgr/Dir/VP/Head of Vendor Risk Management

Mgr/Dir/VP/Head of Third-party risk

Mgr/Dir/VP/Head of vendor management

Mgr/Dir/VP/Head of third party risk management

Mgr/Dir/VP/Head of Cybersecurity Risk

Mgr/Dir/VP/Head of Cyber Risk

UK Audit

Mgr/Dir/AVP, Head of Internal Audit

Mgr/Dir/AVP, Head of Internal Controls

Mgr/Dir/AVP, Head of Internal Audit and Controls

Mgr/Dir/AVP, Head of IT Audit

Mgr/Dir/AVP, Head of Audit

Mgr/Dir/AVP, Head of Risk and Controls

Mgr/Dir/AVP, Head of SOX

Senior Internal Audit Manager

Internal Audit Lead

Principal Auditor

Chief Audit Executive

Group Controls Director

Controls Manager

ICFR Manager

Mgr/Dir/AVP/VP/SVP/Head of Global Audit

UKI Risk

Chief Risk Officer

Chief Operations Risk Officer

Risk Management Officer

Enterprise Risk Analyst

Operational Risk Analyst

VP/Sr. Director/Director/Head of: Enterprise Risk

VP/Sr. Director/Director/Head of: Operational Risk

VP/Sr. Director/Director/Head of: Risk & Assurance

VP/Sr. Director/Director/Head of: Risk Management

VP/Sr. Director/Director/Head of: Corporate Risk Management

VP/Sr. Director/Director/Head of: Audit, Risk & Governance

VP/Sr. Director/Director/Head of: Assurance, Risk & Compliance

VP/Sr. Director/Director/Head of: Group Risk and Assurance

GRC

Corporate Risk & Controls

Internal Audit & Risk

Campaign 1: UKI, Sweden, Norway, Denmark, Finland, DACH, FR, Luxemborg, Netherlands   Campaign 2: UAE, Qatar, Bahrain, Oman,


Campaign 1: UKI, Sweden, Norway, Denmark, Finland, Germany, Austria, Switzerland, FR, Luxemborg, Netherlands   Campaign 2: UAE, Qatar, Bahrain, Oman,


Manufacturing, Industrial Manufacturing, Food & Beverage (F&B)


Program: Lead Generation + Premium Nurture

Single Touch Lead Generation (154 leads)

• Intent-qualified via Triple Play Intent (INFUSE, Bombora, Aberdeen)

• Fully validated using Let’sVerify (Business Card + Firmographic checks)

• Delivered with real-time insights via Demand Accelerator Dashboard

Premium Nurture

• 6-8 email touchpoints delivered in Japanese

• Deep Media follow-up across display, social and newsletter channels

• Designed to increase qualification and support SDR conversion


Program: Lead Generation + Premium Nurture

Single Touch Lead Generation (154 leads)

• Intent-qualified via Triple Play Intent

• Fully validated using Let’sVerify

• Delivered with real-time insights via Demand Accelerator Dashboard

Premium Nurture

• 6-8 email touchpoints delivered in Japanese

• Deep Media follow-up across display, social and newsletter channels

• Designed to increase qualification and support SDR conversion


Premium Nurture  - Deep Media and Inbox Plus

Lead Scoring Development

Sales Enablement Workshop

Lead Cap : 4 Leads per Account

1. Customer Experience (CX)

These roles are responsible for improving client journey and satisfaction:

CX Manager / Customer Experience Manager

Senior Manager, Customer Success

Director of Client Experience

Head of Customer Experience

Vice President, Customer Operations

Global Head of Customer Experience Strategy

Chief Customer Officer (CCO)

2. Senior Leadership (Leaders)

These are cross-functional executives and heads of departments:

Managing Director

Vice President of Strategy

SVP, Global Markets

Chief Operating Officer (COO)

Chief Executive Officer (CEO)

General Manager

Executive Vice President (EVP)

3. IT Decision Makers

These leaders direct IT strategies and system-level change:

IT Manager

Senior IT Manager

Director of Information Technology

Vice President, IT Architecture

Head of IT Infrastructure

Chief Information Officer (CIO)

Chief Technology Officer (CTO)

4. Operations Managers

These roles are focused on process optimisation and delivery:

Operations Manager

Senior Operations Manager

Director of Operations

Head of Business Operations

VP of Global Operations

COO – Chief Operating Officer

Director of Process Improvement

Retail

Financial Services

Manufacturing

Intent;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying


Chapter editing for the on-demand webinar already purchased.


Chapter Editing Service for On Demand Webinar
  has already been purchased.


This service is focused to Chapter Editing for On Demand Webinar has already been purchased.


- Install base targeting: Oracle JD Edwards, SAP ERP Central Component and general SAP but please EXCLUDE SAP S/4HANA, Microsoft solutions and other local small ERP

- 4 x Email Nurture Touches

Manufacturing, OEM, Distribution, Automotive, Nautical, Food & Beverage and Fashion (+ Chemical but for Italy only)

Priority 1: Over $200m turnover -	Priority 2: $100m -$200m turnover


GAIMING : CTO, CISO, CIO, Head of IT Security, Head of Developers/Architecture / IT Specialist, Security Architect, DevOps, Systems Engineers, IT Administrator, SecOps, Compliance officer, CEO (gaming), CTO, Cloud engineering, infrastructure / CMO, CEO, CRO, COO

AI ZERO TRUST : Chief Information Officer, Chief Digital Officer, Chief Information Security Officer, IT Director, Chief Technology Officer, Information Security Managers / Director, IT Infrastructure Manager, Head of Infrastructure, VP Security

GAMING : Director and above (Director, Senior Director, VP, CXO)

AI ZERO TRUST : Director and Manager +

GAIMING TAL LIST

AI ZERO TRUST TAL LIST

GAIMING : Gaming: E-sports, Combat Games, Cloud-Based Games, iGaming (Gambling): Casinos, Online Slots, Betting Platforms, Lotteries, Gaming Communities & Platforms, Game Publishers, Affiliates: iGaming & Gambling Affiliate Networks, Game Developers/Studios

AI ZERO TRUST  : Industry: Financial Services, Digital Natives, Manufacturing, Retail, Automotive, Media, Telecommunications, Logistics, Pharma/Chemicals, Energy, Healthcare, Government.

Poland, Czech Republic, Slovakia, Estonia, Latvia, Lithuania, Kazakhstan, Uzbekistan, Azerbaijan, Georgie, Armenia, Hungary, Romania, Bulgaria, Cyprus, Malta, Greece

100+ employees or Annual Revenue: Over $100M


GAIMING : CTO, CISO, CIO, Head of IT Security, Head of Developers/Architecture / IT Specialist, Security Architect, DevOps, Systems Engineers, IT Administrator, SecOps, Compliance officer, CEO (gaming), CTO, Cloud engineering, infrastructure / CMO, CEO, CRO, COO

AI ZERO TRUST : Chief Information Officer, Chief Digital Officer, Chief Information Security Officer, IT Director, Chief Technology Officer, Information Security Managers / Director, IT Infrastructure Manager, Head of Infrastructure, VP Security

GAMING : Director and above (Director, Senior Director, VP, CXO)

AI ZERO TRUST : Director and Manager +

GAIMING : Gaming: E-sports, Combat Games, Cloud-Based Games, iGaming (Gambling): Casinos, Online Slots, Betting Platforms, Lotteries, Gaming Communities & Platforms, Game Publishers, Affiliates: iGaming & Gambling Affiliate Networks, Game Developers/Studios

AI ZERO TRUST : Industry: Financial Services, Digital Natives, Manufacturing, Retail, Automotive, Media, Telecommunications, Logistics, Pharma/Chemicals, Energy, Healthcare, Government.


ABM;Intent;Nurturing: Inbox Plus;Install-Based;Suppression;SDR Workshop;Custom Questions - Profiling;Custom Questions - Qualifying


GAIMING TAL LIST

AI ZERO TRUST TAL LIST

Inbox Plus nurture package provides further retargeted engagement from up to 6 email touches

ABM;Intent;Look-Alike Modeling;Nurturing: Inbox Plus;Install-Based;Suppression;SDR Workshop;Custom Questions - Profiling;Custom Questions - Qualifying

Competitors : AWS, Akamai, Imperva, Fastly, Lumen, Palo Alto Networks, and F5


GAIMING TAL LIST

AI ZERO TRUST TAL LIST

TARGETED DISPLAY ADVERTING
  IMPRESSIONS
  • IAB Standard Video
  • IAB Native Advertising
  • IAB Standard Banner


1) GAMING : 100+ employees or Annual Revenue: Over $100M 2) AI TRUST ZERO / 100M€ revenue AND/OR 500+ employees


One-touch Campaign

95 LEADS PER TARGET MARKET (GAMING - AI ZERO TRUST)

GAIMING TAL LIST

AI ZERO TRUST TAL LIST

ABM;Intent;Look-Alike Modeling;Nurturing: Inbox;Install-Based;Suppression;SDR Workshop;Custom Questions - Profiling

Targeting active spending accounts with AWS, Akamai, Imperva, Fastly, Lumen, Palo Alto Networks, and F5


HG Insights utilisation

Access to Demand Intelligence insights