op: upsert

titles_roles__c: Buying group member role: Decision Maker

seniority__c: Personas: Head of Engineering

sales_notes__c:
TAC_900.016_FR_PRO_Activate SD25 FYQ1 Efficient and unified simulation workflows to deliver multi-physics performance (Powertrain) - Decision Maker

ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Generate awareness and reach the right accounts supporting overall conversion and engagement goals.

- INFUSE will run a targeted display campaign then prioritize top engaged accounts for follow-up content syndication, focusing on buying groups to support Siemens' sales efforts.

Additional:

Standard banners used

Reporting (Impressions, Clicks, CTR)

job_titles__c: Job titles: Head of Engineering (main), E-Powertrain Manager; Engineering Project Director/Manager, Manager of systems engineering.

industries__c:
Automotive & Transportation:

https://docs.google.com/spreadsheets/d/1zqoGeKlltRHoNpV38SnaIISJqwyHv-0C/edit?gid=684887898#gid=684887898

geo__c: Saudi Arabia, United Arab Emirates

pricing_model__c: CPM

layers__c: Intent


sales_notes__c:
TAC_900.016_FR_PRO_Activate SD25 FYQ1 Efficient and unified simulation workflows to deliver multi-physics performance (Powertrain) - Decision Maker

ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

GOALS:

Target & Engage Buying Groups:

- Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

- Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements:

- Intent

- Content Syndication

- 1 x Qualifying Questions

- 1 x Profiling Question

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Buying Groups

Insight on Answers to posed questions

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

Execution language: English (+ French wherever applicable)

Opt-in ENGLISH: By supplying my contact information, I authorize Siemens Digital Industries Software, its affiliates and partners to contact me via email, phone, and postal mail about its products and services as described in detail here (https://www.sw.siemens.com/en-US/consent-declaration/). Please visit our privacy statement (https://www.sw.siemens.com/en-US/privacy-policy/).

Opt-in FRENCH: En donnant mes coordonnées, j'autorise Siemens Digital Industries Software, ses filiales et ses partenaires à me contacter par e-mail, téléphone et courrier postal au sujet de ses produits et services comme détaillé ici (https://www.sw.siemens.com/fr-FR/consent-declaration/). Consultez notre déclaration de confidentialité (https://www.sw.siemens.com/fr-FR/privacy-policy/).

geo__c: France

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Custom Questions - Profiling;Custom Questions - Qualifying