op: upsert

titles_roles__c:
Bio Pharma:

Manufacturing (Head of/Manager)

Production (Head of/Manager)

Operational Excellence / MSAT (Head of/Manager)

Digital Transformation Manager / Digital Project Lead

API Pharma:

Manufacturing (Head of/Manager)

Production (Head of/Manager)

Operational Excellence / MSAT (Head of/Manager)

Digital Transformation Manager / Digital Project Lead

CDMO Pharma:

Manufacturing (Head of/Manager)

Production (Head of/Manager)

Operational Excellence / MSAT (Head of/Manager)

Digital Transformation Manager / Digital Project Lead

Chemical:

Plant Manager Head of Site (Director/Head)

Production / Manufacturing (Head of/Manager)

Digitalization Lead

Operational Excellence / MSAT (Head of/Manager)

sales_notes__c:
LinkedIn Integration included

A cap of a maximum 20 leads per week for the DACH region and a maximum 20 leads per week for the Belgium/Netherlands/UK/Ireland region.

Leads will be synchronized with HubSpot instance via a form provided by eschbach.

The form will include the following fields: First Name, Last Name, Business Email, Company Name, Number of Employees, Job Title, Department, Seniority, Industry, Shifts, Content Piece.

The DACH campaign will be executed in German; the Belgium/Netherlands/UK/Ireland campaign will be executed in English.

industries__c:
API Pharma

CDMO Pharma

Bio Pharma

Chemical

A target ratio of 70% Pharma leads and 30% Chemistry leads

geo__c: DACH (100) Belgium, Netherlands, UK & Ireland (200)

company_size__c: * API Pharma: 50M - 3B+ EUR – 3,000 - 5,000+ employees  ** CDMO Pharma: 50M - 1B+ EUR – 1,000+ employees  *** Bio Pharma: 500M - 60B+ EUR – 3,000 - 5,000+ employees **** Chemical: 50M - +5B EUR – Company: +10,000; Site: +150 employees

pricing_model__c: CPL

layers__c: Intent;Install-Based;Custom Questions - Qualifying

custom_questions_qualifying__c:
Two Qualifying Questions:

1. How many shifts does your plant operate on in a day?

4 shifts

3 shifts

2 shifts

We don’t have shifts [DISQUALIFY]

2. What is your biggest pain point with shift operations?

Siloed shift logs and inaccurate data

Significant delays with updating handover history

Poor communication and collaboration between teams

Limited scalability with our current tools for supporting evolving needs

We have no pain points with this [DISQUALIFY]


titles_roles__c: IT Security

seniority__c: Manager+

sales_notes__c:
100,000 complimentary Targeted Display Impressions

Single Touch Leads + Intent + 1QQ + 1PQ

job_titles__c: IT Security titles

industries__c: ALL

geo__c: DACH

company_size__c: 80% of leads to come from 200-1,000 company size, 20% of leads to come from up to 5,000 emoloyees

layers__c: Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c:
TBC. e.g. Are you directly involved in selecting or recommending security solutions for your organisation?

•Yes (Accepted)

•No (Disqualified)

custom_questions_profiling__c:
TBC. e.g. What is your project timeline to make organisational change? (ALL answers accepted)

•3-6 months

•6-12 months

•12-18 months

•18-24 months