op: upsert

titles_roles__c: Retail

seniority__c: Director+

sales_notes__c:
Intent keyword list (25 total):

Seasonal Planning

Seasonal Demand Planning

Pre-Season Planning

In-Season Planning

Seasonal Forecasting

Demand Forecasting

Forecast Accuracy

Demand Sensing

Demand Shaping

Retail Supply Chain Optimization

Retail Supply Chain Resilience

Inventory Optimization

Retail Inventory Planning

Inventory Rebalancing

Replenishment Automation

Merchandise Planning

Assortment Optimization

Promotion Planning

Markdown Optimization

Full-Price Sell-Through Optimization

Retail Analytics

Operational Efficiency

Retail Execution

AI for Retail

Planning Automation

Pacing

Start 8 December, pause 19 Dec–4 Jan, then resume 5 Jan until we reach the 200-lead target.

job_titles__c:
Buyer personas: Dir+: Supply Chain, Merchandising, Inventory & Planning, E-commerce Directors, Pricing & Promotions

User (Influencer) personas : Replenishment Analysts, Demand Planners, Supply Planners, Allocation Specialists, Promotion Planners, Store Ops Leads, Inventory Controllers, Financial Planning Analysts (inc OTB), Category Managers

industries__c:
TAL

Sub-Sectors: Seasonal-focused categories such as electronics, holiday merchandise, DIY/durables, general merchandise products

geo__c: EMEA and North America - TAL (Excluding NL)

company_size__c: TAL Revenue band: €500M+

pricing_model__c: CPL

layers__c: ABM;Intent;Custom Questions - Profiling

custom_questions_profiling__c:
Profiling Question:

How would you rate your seasonal planning today in terms of integration and ability to adapt?

Answers

Completely manual: separate tools, reactive decisions

Basic forecasting, but finance, promotions, and execution stay siloed

Some integration; limited in-season adjustments

Unified/AI-driven: real-time visibility and diagnostics

None of the above / Not sure


titles_roles__c: General contractors, Deck Builders and residential builders

geo__c: US


job_titles__c: Contractors (General, Remodelers, HVAC) OR Architects

geo__c: US ONLY


industries__c: Contractors (General, Remodelers, HVAC) OR Architects


job_titles__c: Remodeling Contractors

industries__c: Remodeling Contractors - Focus on Small general contractors, remodeling and small builders

geo__c: State specific targeting:Northeast States: CT, ME, MA, NH, NJ, NY, PA, RI, VT, DE, MD, VA Central States: IL, IN, IA, KS, MI, MN, MO, NE, ND, OH, SD, WI, CO