op: upsert

sales_notes__c:
PLEASE REFERENCE THE MEDIA PLAN

"CIO" NNL Upweight Allocation (DT)

Geographies:

UKI: United Kingdom; Ireland - 20

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 20

South: Italy - 4

 South: Spain - 4

 South: France - 4

 South MEA: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 4

Central 1: Germany; Austria; Switzerland -10

 Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 10

Total: 76

"COO" NNL Upweight Allocation (DT)

Geographies:

UKI: United Kingdom; Ireland - 20

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 20

South: Italy - 4

 South: Spain - 4

 South: France - 4

 South MEA: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 4

Central 1: Germany; Austria; Switzerland - 10

 Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 10

Total: 76

Lead cap: 5 for Small Business, SMB (Small Medium Business), Commercial. 10 for Enterprise, Large Ent and Very Large Ent.

Additional Key notes:

Focus/Seed/NNL Accounts Percentage: 50%

Marquee Accounts Percentage: 25%

Grow/Rest Accounts Percentage: 25%

Strategic Approach

Commercials: Included in your CPL

Enhanced Intent

- Use Q1 data and HG Insights to prioritise accounts. We'll focus on those showing the strongest buying signals and zoom in on them with greater precision.

Deeper Engagement

- Through a cascade model focused on both double and single engagements, we'll drive more meaningful interaction from across the buying group, ensuring wider and deeper penetration into key accounts.

Smart Retargeting

- Re-engage both Q1 leads and new ones, with a 50/50 split. This builds depth with warm accounts while expanding our reach into net-new opportunities.

Richer Insights

- Introduce profiling questions for all net-new leads to help your LDRs follow up with more context, faster and smarter.

Lead Volume & Flexibility

INFUSE to propose raising the lead cap to 15 (or even unlimited where applicable), giving us greater coverage of buying groups and enabling us to capture more in-account demand.

Sales Enablement Support

- INFUSE to support your LDRs with prioritisation guidance and templates, helping them convert leads faster with clearer insights.

job_titles__c: 60% or more Director+ titles & 40% Manager+ titles

pricing_model__c: CPL

layers__c: ABM;Intent


sales_notes__c:
PLEASE REFERENCE THE MEDIA PLAN

"CIO" NNL Upweight Allocation

Geographies:

Central 1: Germany; Austria; Switzerland - 6

Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 6

South: Italy - 3

 South: Spain - 3

 South: France - 3

 South MEA: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 3

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 13

UKI: United Kingdom; Ireland - 13

Total: 50

"COO" NNL Upweight Allocation

Geographies:

Central 1: Germany; Austria; Switzerland - 6

Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 6

South: Italy - 3

 South: Spain - 3

 South: France - 3

 South: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 3

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 12

UKI: United Kingdom; Ireland - 13

Total: 49

Lead cap: 5 for Small Business, SMB (Small Medium Business), Commercial. 10 for Enterprise, Large Ent and Very Large Ent.

Additional Key notes:

Focus/Seed/NNL Accounts Percentage: 50%

Marquee Accounts Percentage: 25%

Grow/Rest Accounts Percentage: 25%

Strategic Approach

Commercials: Included in your CPL

Enhanced Intent

- Use Q1 data and HG Insights to prioritise accounts. We'll focus on those showing the strongest buying signals and zoom in on them with greater precision.

Deeper Engagement

- Through a cascade model focused on both double and single engagements, we'll drive more meaningful interaction from across the buying group, ensuring wider and deeper penetration into key accounts.

Smart Retargeting

- Re-engage both Q1 leads and new ones, with a 50/50 split. This builds depth with warm accounts while expanding our reach into net-new opportunities.

Richer Insights

- Introduce profiling questions for all net-new leads to help your LDRs follow up with more context, faster and smarter.

Lead Volume & Flexibility

INFUSE to propose raising the lead cap to 15 (or even unlimited where applicable), giving us greater coverage of buying groups and enabling us to capture more in-account demand.

Sales Enablement Support

- INFUSE to support your LDRs with prioritisation guidance and templates, helping them convert leads faster with clearer insights.