op: upsert

sales_notes__c:
PLEASE REFERENCE THE MEDIA PLAN

"COO NNL" Solution Category

Geographies:

"CIO NNL" Solution Category Consideration

Geographies:

Lead cap: 5 for Small Business, SMB (Small Medium Business), Commercial. 10 for Enterprise, Large Ent and Very Large Ent.

Additional Key notes:

Focus/Seed/NNL Accounts Percentage: 50%

Marquee Accounts Percentage: 25%

Grow/Rest Accounts Percentage: 25%

Strategic Approach

Commercials: Included in your CPL

Enhanced Intent

- Use Q1 data and HG Insights to prioritise accounts. We'll focus on those showing the strongest buying signals and zoom in on them with greater precision.

Deeper Engagement

- Through a cascade model focused on both double and single engagements, we'll drive more meaningful interaction from across the buying group, ensuring wider and deeper penetration into key accounts.

Smart Retargeting

- Re-engage both Q1 leads and new ones, with a 50/50 split. This builds depth with warm accounts while expanding our reach into net-new opportunities.

Richer Insights

- Introduce profiling questions for all net-new leads to help your LDRs follow up with more context, faster and smarter.

Lead Volume & Flexibility

INFUSE to propose raising the lead cap to 15 (or even unlimited where applicable), giving us greater coverage of buying groups and enabling us to capture more in-account demand.

Sales Enablement Support

- INFUSE to support your LDRs with prioritisation guidance and templates, helping them convert leads faster with clearer insights.

job_titles__c: 60% or more Director+ titles & 40% Manager+ titles

pricing_model__c: CPL

layers__c: ABM;Intent