op: upsert

titles_roles__c:
Buying group member role: User

Personas: Mechanical Engineer

seniority__c: User

sales_notes__c:
TAC_AE_PRO_Validate SD25 Decision Maker Simulation

Phase 2: VALIDATE DEMAND identifying potential opps and accounts = identify/engage with 2nd/3rd buying group member.

Objective

Expand engagement within the target accounts by identifying and nurturing multiple relevant contacts per account. The goal is to begin forming buying groups, deepen education and consideration, and surface meaningful buyer signals to support mid-funnel acceleration.

Program Goals

Build Buying Group Depth

Identify additional relevant personas within the fixed TAL to expand beyond the initial ACTIVATE contact.

Increase Engagement Quality and Relevance

Use multi-touch nurture and topic-led messaging to build familiarity, alignment, and solution understanding.

Surface Actionable Buying Signals

Capture responses and engagement patterns that frame account priority and readiness for follow-up.

Program Elements (Deep Funnel):

- Intent

- Install based Targeting (to be
  discussed)

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Retargeting Nurture through
  display & social

- Premium Email Nurture (6-8
  touches)

CORE Deliverables

- Creation/Adaption of all ad
  sets for promotion across multiple channels

- Set up and creation of Landing
  pages to house core assets

- Set up of supporting forms to
  capture data

- Consultation with Demand
  Strategist and CS team on custom questions

- Set up and creation of email
  nurture streams containing 6-8 emails

- Creation/Adaption of all ad
  sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand
  Intelligence Reporting dashboard which will include Buying Group overlays to
  surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform
Buying Group Overlays
Insight on Answers to 3x posed questions
Omni-channel oversight
End of campaign summary report
Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:
BDR Workshop
Content Audit
Contacts Validation &
Verification VIA LET’S VERIFY (OWNED BY INFUSE)Full Program Management by INFUSE

  & Demand Strategists

BUYING GROUP ACTIVATION:
We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

- Job and Team functions

- Seniorities

- Number of Contacts being
  engaged with

- Personas

Once definitions have been defined and agreed, we will ensure this gets operationalized within the program, and ultimately rolls up into our Demand Intelligence platform. We can further explore any further requirement as to if there’s a need to write some of the surfaced data sets into your Marketing Automation or CRM system, at the Contact record level. Buying groups can engage quickly and early at the Contact level but some groups associated with Accounts take more time than this, so it’s important to factor in when Contact level data gets passed to you, and your BDR team. As a standard we would ideally look to pass data at a 3 monthly interval (therefore 2x over the program run time). This can however be reduced if there’s a need to “feed” sales more quickly.

Scoping: this workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

industries__c:
Automotive & Transportation: https://docs.google.com/spreadsheets/d/1CjjKvpAYg6QgsnyvFHqiyMiBe5w5TK0V/edit?gid=1692597085#gid=1692597085

Please see highlighted priority accounts labeled.

geo__c: Saudi Arabia, United Arab Emirates

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying


seniority__c: Buying group member role: Decision Maker & Influencers

sales_notes__c:
TAC_AE_PRO_Activate SD25 DecisionMaker Simulation

Phase 1: ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

GOALS:

Target & Engage Buying Groups:

- Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

- Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements:

- Intent

- Content Syndication

- 1 x Qualifying Questions

- 1 x Profiling Question

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Buying Groups

Insight on Answers to posed questions

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

job_titles__c: Personas: Head of Test and Validation, Manager of Simulation Engineering, + Engineer Managers, Head of Engineering, Head of IT. Head of Body / Chassis / Powertrain, Design Engineer, Head of Test and Validation, Manager of Simulation Engineering, Manager of Mechanical Engineering, Manager of Systems Engineering, Mechanical Engineer, Manager of Structural Design, Structural Designer / Engineer, Simulation Engineer

layers__c: ABM;Buying Committee;Intent;Custom Questions - Profiling;Custom Questions - Qualifying


sales_notes__c:
TAC_AE_PRO_Activate SD25 DecisionMaker Simulation, TAC_AE_PRO_Validate SD25 DecisionMaker Simulation

Phase 1: ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Generate awareness and reach the right accounts supporting overall conversion and engagement goals.

- INFUSE will run a targeted display campaign then prioritize top engaged accounts for follow-up content syndication, focusing on buying groups to support Siemens' sales efforts.

Additional:

Standard banners used

Reporting (Impressions, Clicks, CTR)

pricing_model__c: CPM

layers__c: Intent