op: upsert

seniority__c: Buying group member role: Decision Maker & Influencers

sales_notes__c:
TAC_AE_PRO_Activate SD25 DecisionMaker Simulation, TAC_AE_PRO_Validate SD25 DecisionMaker Simulation

Phase 1: ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Generate awareness and reach the right accounts supporting overall conversion and engagement goals.

- INFUSE will run a targeted display campaign then prioritize top engaged accounts for follow-up content syndication, focusing on buying groups to support Siemens' sales efforts.

Additional:

Standard banners used

Reporting (Impressions, Clicks, CTR)

job_titles__c: Personas: Head of Test and Validation, Manager of Simulation Engineering, + Engineer Managers, Head of Engineering, Head of IT. Head of Body / Chassis / Powertrain, Design Engineer, Head of Test and Validation, Manager of Simulation Engineering, Manager of Mechanical Engineering, Manager of Systems Engineering, Mechanical Engineer, Manager of Structural Design, Structural Designer / Engineer, Simulation Engineer

geo__c: Saudi Arabia, United Arab Emirates

pricing_model__c: CPM

layers__c: Intent