op: upsert

seniority__c: Buying group member role: Decision Maker & Influencers

sales_notes__c:
TAC_AE_PRO_Activate SD25 DecisionMaker Simulation, TAC_AE_PRO_Validate SD25 DecisionMaker Simulation

Phase 1: ACTIVATE net new DEMAND identifying potential opps and accounts = identify/engage with 1st buying group member

Objective:

- Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

GOALS:

Target & Engage Buying Groups:

 - Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

- Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Program Elements:

- Intent

- Content Syndication

- 1 x Qualifying Questions

- 1 x Profiling Question

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Buying Groups

Insight on Answers to posed questions

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

job_titles__c: Personas: Head of Test and Validation, Manager of Simulation Engineering, + Engineer Managers, Head of Engineering, Head of IT. Head of Body / Chassis / Powertrain, Design Engineer, Head of Test and Validation, Manager of Simulation Engineering, Manager of Mechanical Engineering, Manager of Systems Engineering, Mechanical Engineer, Manager of Structural Design, Structural Designer / Engineer, Simulation Engineer

industries__c: Automotive & Transportation

geo__c: Saudi Arabia, United Arab Emirates

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Custom Questions - Profiling;Custom Questions - Qualifying