op: upsert

titles_roles__c: Remove IT Security roles altogether. For "Analytics" in Digital Marketing/Operations, if the person is solely working in BI/Analytics / Data Power/ Data Science they can be removed.

seniority__c: Manager +

sales_notes__c:
All 6sense buying stages to be included:

Awareness/Consideration/Purchase/Decision

job_titles__c:
Business leaders: - please exclude "Data Engineering" roles from the target Please also exclude CISOs along with any social titles such as:

Paid Media Senior Strategist Paid Media Strategist Senior Paid Media Strategist Director of Communications Marketing and Production Manager

Target titles: Chief Marketing Officer (CMO) Vice President Marketing Head of Marketing Head of Online Marketing Online Marketing Executive Head of Content Head of Marketing Communications Director Marketing Communications Digital Marketing Director Marketing Director Senior Director of Marketing Senior Vice President Marketing

Technical leaders: Chief Technology Officer (CTO) Chief Digital Officer (CDO) Chief Innovation Officer (CINO) Chief Information Officer (CIO) Chief Product Officer (CPO) Chief Information Security Officer (CISO) Vice President of Software Engineering Senior Vice President of Engineering Vice President of Software Development Director of Software Engineering Head of Software Engineering / Head Developer

industries__c: According to 6sense TAL

geo__c: 200 US leads | 135 UK leads | 135 DACH leads (We will generate as many as we can from Germany, and once exhausted, we will move to Austria / Switzerland / Sweden) | 30 NL Leads

company_size__c: Midmarket/Enterprise: 500+ employees | Revenue: $80M+

pricing_model__c: CPL

layers__c: ABM;Intent;Nurturing: Premium;Custom Questions - Qualifying

custom_questions_qualifying__c: 1 x Custom Qualifying Question to be carried over from the previous campaign