op: upsert

seniority__c: Director+

sales_notes__c:
Education Audience

Single Touch with 1 Profiling and 1 Qualifying Question + Inbox Nurture (2 touches)

Focus on PAL before moving on to TAL

Desired lead cap: 3

job_titles__c: TBA

geo__c: UK

pricing_model__c: CPL

layers__c: Nurturing: Inbox;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c:
How promptly will your organisation be making such upgrades?

Within 3 months

Within 6 months

Within 12 months

12 months+

No schedule set [Disqualify]

custom_questions_profiling__c:
What are your current device priorities? (Select all that apply)

Performance & lifespan

User productivity

Security

Management simplicity

Windows 11 planning

Exploring AI-enabled devices

Sustainability

Cost efficiency