op: upsert

titles_roles__c:
Persona Target: Networking, Cloud Professionals, Security, and Architects (M+)

Lead Cap: 6 / account max

TAL Coverage: the new programs we are defining based on personas: 1 Executives - 2 NetOps/CloudOps - 3 SecOps/InfoSec

seniority__c: Manager+

industries__c: ABM-Federal/Civilian/DoD

geo__c: US, Public Sector

company_size__c: ABM

pricing_model__c: CPL

layers__c: ABM;Nurturing: Deep Media;Nurturing: Inbox Plus