op: upsert

titles_roles__c:
Buying group member role: User

Personas: Mechanical Engineer

seniority__c: User

sales_notes__c:
H1 FY26 A&T VALIDATE Program – DACH

TAC_900.053_DE_PRO_Validate SD25 FYQ1 Accelerated system performance verification (Vehicle) - User

Objective

Expand engagement within the target accounts by identifying and nurturing multiple relevant contacts per account. The goal is to begin forming buying groups, deepen education and consideration, and surface meaningful buyer signals to support mid-funnel acceleration.

Program Goals

Build Buying Group Depth

Identify additional relevant personas within the fixed TAL to expand beyond the initial ACTIVATE contact.

Increase Engagement Quality and Relevance

Use multi-touch nurture and topic-led messaging to build familiarity, alignment, and solution understanding.

Surface Actionable Buying Signals

Capture responses and engagement patterns that frame account priority and readiness for follow-up.

Program Tactic

Deep Funnel, buyer intent alignment, content syndication program including multi-touch nurture, custom qualifying and profiling questions & Deep Media.

Program Elements (VALIDATE)

Targeting against the same fixed Siemens A&T DACH Target Account List.

Multi-touch nurture approach to build familiarity and recognition.

Deep funnel email nurture sequence (6–8 touches).

2 x Qualifying + 1x Profiling Questions to surface buying stage, needs, and challenges.

Lead validation via Let’sVerify.

All contacts delivered are GDPR-compliant and fully opted-in.

Weekly lead delivery for steady pacing and coordination with internal Siemens follow-up rhythm.

Reporting

Demand Intelligence Live Platform with buying group overlays.

Lead-level engagement scoring to identify higher-intent contacts.

Question response insights across QQ + PQ data points.

Multi-touch nurture engagement visibility.

End-of-program performance reporting.

Bi-weekly sessions with Demand Strategist to refine targeting and follow-up alignment.

Value Adds

BDR Alignment Workshop (handover + sequencing)

Content Relevance & Message Framing Review

Contacts Validation & Verification via Let’sVerify

Full Program Management by INFUSE Strategy + CS Teams

industries__c:
Automotive & Transportation

TAL: https://docs.google.com/spreadsheets/d/1ckort2eYH2FcK1Bc9vUN_uKYcC3MoMET/edit?gid=1664013529#gid=1664013529

geo__c: DACH

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying