op: upsert

seniority__c: Priority: Senior Manager / Director+ Secondary: VP+

sales_notes__c:
Automotive & transportation Program.

Please focus on TACs & SD provided. Shared in the media brief (Assets are included)

Objectives:

- Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

- Enrich the buying group per account by targeting 3+ personas (ideally from different departments such as Purchasing, Engineering, IT, Manufacturing).

- Balance regional lead distribution across Geos

- Generate high-quality leads with a focus on senior manager level and above, with vice presidents considered secondary.

Tactic: Retarget accounts using insights from previous campaign performance

GOALS:

Target & Engage Buying Groups:

 - Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Q2 Program Elements (Deep Funnel):

- Intent

- Install based Targeting (to be discussed)

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Retargeting Nurture through display & social

- Premium Email Nurture (6-8 touches)

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Set up and creation of email nurture streams containing 6-8 emails

- Creation/Adaption of all ad sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand Intelligence Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform

Buying Group Overlays

Insight on Answers to 3x posed questions

Omni-channel oversight

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

BUYING GROUP ACTIVATION:

We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

 - Job and Team functions

 - Seniorities

 - Number of Contacts being engaged with

 - Personas (if relevant)

Once definitions have been defined and agreed, we will ensure this gets operationalized within the program, and ultimately rolls up into our Demand Intelligence platform. We can further explore any further requirement as to if there’s a need to write some of the surfaced data sets into your Marketing Automation or CRM system, at the Contact record level.

Buying groups can engage quickly and early at the Contact level but some groups associated with Accounts take more time than this, so it’s important to factor in when Contact level data gets passed to you, and your BDR team. As a standard we would ideally look to pass data at a 3 monthly interval (therefore 2x over the program run time). This can however be reduced if there’s a need to “feed” sales more quickly.

Scoping: this workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

job_titles__c:
Solution Domain 10: Cross-Domain Design Collaboration

Assets: 3 digital asset files, 1 website URL

Expanded Job Titles

E/E Leadership & Systems

Head of E/E

Director of E/E Systems Engineering & Integration

Chief E/E Architecture Lead (PLM-Enabled)

Head of Integrated E/E Product Development

Senior Manager, Digital E/E Design & Data Management

Mechanical, Body, Chassis & Powertrain

Head of Body / Chassis / Powertrain

Director of Mechanical & Structural Systems Engineering (PLM Focus)

Chief Engineer, Integrated Vehicle Platform Development

Head of Advanced Mechanical Design & Digital Prototyping

Senior Manager, Powertrain & Driveline PLM

Software Development

Head of Software Development

Director of Embedded Software & Controls Engineering

Chief Software Architect, Automotive Systems (PLM-Centric)

Head of Automotive Software Lifecycle Management

Senior Manager, ADAS / Autonomous Driving Software Development

Test & Validation

Head of Test and Validation

Director of Integrated Vehicle Verification & Validation

Chief Test & Systems Integration Engineer

Head of Digital Validation & Simulation Engineering

Senior Manager, Requirements Traceability & Test Management

Harness Design

Harness Designer

Manager, Electrical Harness Engineering

Chief Engineer, Vehicle Electrical Distribution Systems

Head of E/E Packaging & Interconnect Design

Engineering Leadership

Head of Engineering

Chief Engineering Officer (Digital Transformation & PLM)

VP of Product Development & Engineering Lifecycle Management

Head of Integrated Systems Engineering & Methodology

Director of Engineering Operations & Digital Thread

Chief Digital Engineering Strategist

Solution Domain 17: AI-Enhanced Workflows

Assets: 1 digital asset file, 2 websites (1 in progress)

Expanded Job Titles

Core Mechanical Design

Mechanical Engineer

Mechanical Design Engineer

Design Engineer

Structural Designer / Engineer

Hydraulic Designer / Engineer

CAD Designer

3D Modeler

Specialized & Technical Roles

FEA Engineer

Stress Analysis Engineer

Mechanical Simulation Engineer

GD&T Specialist

Manufacturing Design Engineer

DFM Engineer

Hydraulic Systems Engineer

Suspension / Chassis / Frame Design Engineer

Brake Systems Engineer

Powertrain Mechanical Engineer

Cross-Functional & Integration

Mechanical Integration Engineer

Systems Integration Engineer (Mechanical)

Design Verification Engineer

Design Validation Engineer

Mechanical Test Engineer

Prototype Engineer

Solution Domain 17: Collaborative Data Management

Assets: 8 digital asset files

Expanded Job Titles

E/E Mechanical Integration

Head of E/E

Director of E/E Mechanical Integration & Packaging

Chief Engineer, E/E Component Mechanical Design

Head of E/E Physical Architecture & Layout

Senior Manager, E/E Mechanical Prototyping & Verification

Lead, E/E Thermal & Structural Integration

Mechanical, Body, Chassis & Powertrain

Head of Body / Chassis / Powertrain

Director of Vehicle Structure & Mechanical Systems Engineering

Chief Engineer, Integrated Mechanical Platform Design

Head of Advanced Mechanical Design & Digital Prototyping

Senior Manager, Powertrain Mechanical Design & Integration

Lead, Vehicle Dynamics & Chassis Mechanical Design

Harness Design & Development

Harness Designer

Manager, Electrical Harness Engineering

Chief Engineer, Vehicle Electrical Distribution Systems

Head of E/E Packaging & Interconnect Design

Lead Engineer, Harness Physical Design & Integration

Senior Manager, Harness Manufacturing Design & Documentation

Principal Engineer, Digital Harness Routing & Optimization

Engineering Leadership

Head of Engineering

Chief Engineering Officer – Mechanical Product Development & PLM

VP of Mechanical Product Engineering & Design Operations

Head of Integrated Mechanical Systems Engineering & Methodology

Director of Mechanical Design Excellence & Digital Thread

Chief Digital Mechanical Engineering Strategist

(Potential) Solution Domain 18: Adaptable E/E Data Management & Cross-Domain Integrations

Assets: 4 digital asset files (awaiting 1 more), 1 website

Expanded Job Titles

Senior Leadership & Strategic Influencers

Director of Electrical Engineering

Director of E/E Systems Engineering

VP of Electrical Product Development

Chief Engineer – Electrical Systems

Manager of Electrical Engineering

Manager of E/E Systems Engineering

Manager of Harness Design

Manager of Network Engineering

Manager of Systems Engineering

Key Technical Influencers

E/E Systems Engineer

Electrical Systems Engineer

Senior / Lead Electrical Engineer

Electrical Architecture Engineer

Systems Integration Engineer

Harness Design Engineer

Network Engineer (Automotive)

Electrical Integration Engineer

Subject Matter Experts & Decision Influencers

Electrical Standards & Compliance Engineer

Electrical Manufacturing Engineer

Electrical Validation Engineer

Requirements Engineer (Electrical Systems)

Electrical Complexity Management Specialist

Electrical Design Automation Specialist

High-Voltage Systems Engineer

Battery Management Systems Engineer

industries__c:
Automotive & transportation

More specifically: Automotive OEMs, tier 1 Suppliers, tier 2 Suppliers

geo__c: USA

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying