op: upsert

titles_roles__c:
1. Any title at a small/virtual biotech

2. Those responsible for outsourcing at midsize to large Pharma:

Manager, Director or Head of

Contract Accounts

Contract Manufacturing

Device development

External Manufacturing

External operations

External supply

External Supply Chain

Labeling & Packaging

Manufacturing & Supply Chain

Manufacturing operations

Operations

Outsourcing

Packaging Operations

Procurement

Project Management

Program Management

Purchasing

Research & development

Supply Chain

Technical Operations

Third Party Operations

industries__c: See TAL - All leads top be generated from Tier 1

geo__c: in order of priority:   US Europe UK

pricing_model__c: CPL

layers__c: ABM