op: upsert

titles_roles__c: Retail

seniority__c: As above

job_titles__c:
Target Personas

Decision makers: CIO, COO, CSCO, Chief Officer of AI (COAI), and VP/Director-level leaders across Supply Chain, Planning, Transformation, and Operations; especially those driving AI strategy, automation, and digital innovation.

User (Influencer) Personas: Demand Planner, Replenishment Planner, Omnichannel Planner, Merchandising, Pricing, Space & Assortment Manager, Store Manager, and ESG/Sustainability Leads; key roles involved in adopting and operationalizing AI across retail functions.

industries__c: TAL

geo__c: EMEA and North America - TAL

company_size__c: TAL

pricing_model__c: CPL

layers__c: ABM;Intent;Custom Questions - Profiling

custom_questions_profiling__c:
Potential profiling question (to be confirmed):

How confident are you that your retail AI initiatives are delivering measurable ROI?

Very confident, we’re already seeing strong results

Somewhat confident, progress, but not consistent yet

Not confident, still hard to quantify value

Unsure, we’re still exploring what AI can do for retail