op: upsert

seniority__c: Director level and above (C-Suite, VP, Head, Director)

sales_notes__c:
Tetra Pak (RTD Coffee)

Single Touch + 2 Profiling Question + 1 Qualifying Question

Asset: To be supplied by client

Exclusion List will be supplied by client

job_titles__c:
C-suites

Executive Management

Business owner

Marketing & sales

Business development

Product management

industries__c: Whitespace targeting

geo__c: Thailand

pricing_model__c: CPL

layers__c: Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c: Qualifying question will be provided later by the client.

custom_questions_profiling__c: Profiling questions will be provided later by the client.


seniority__c: Director level and above, with relevant middle management roles where applicable

sales_notes__c:
Tetra Pak (Recart)

Single Touch+ 2 Profiling Questions + 1 Qualifying Question + Intent Signal (based on topics/keywords provided)

Intent Topics/Keywords: food production, food packaging, innovative food packaging, packaging line solution, packaging line upgrade, efficient packaging option, retortable carton packaging, self-stable food packaging, sustainable food packaging, sustainable alternative to cans, canned food alternatives, lightweight food packaging, food packaging supplier, food carton packaging supplier, retort cartons, food packaging for e-commerce, food packaging for ready meals, food packaging for soups, food packaging for sauces, food packaging equipment

Asset: Gated eBook (12pp) - Asset languages & summary pages will be in EN.

Exclusion List will be supplied by client

job_titles__c:
C-suite & Owners

Production Directors

Procurement / Supply Chain Directors

Factory Managers

Operations Directors

Marketing, Innovation, R&D Directors

Middle Management (e.g. Packaging, Category, Sustainability, QA managers)

geo__c: Vietnam

layers__c: Intent;Custom Questions - Profiling;Custom Questions - Qualifying

custom_questions_qualifying__c:
Qualifying Question: I am open to a discussion with a Tetra Pak representative about strategic packaging solutions for my shelf-stable food products via email or phone

Yes

No (to disqualify)