op: upsert

sales_notes__c:
CJ Hensch for Scout Plus - New Ped & Bike release webinar

Nurture includes 6-8 email nurture touches w/ "book a meeting"-type call to action.

job_titles__c: Traffic engineers

industries__c: Private and cities municipalities

geo__c: Texas

pricing_model__c: CPL

layers__c: Nurturing: Inbox Plus