op: upsert

titles_roles__c:
Admin: Backup Admin, Cloud Admin, IT Admin, Infrastructure Admin, SysAdmin

Important factors: Ease of use, product reliability, backup windows, recovery time

Workload/App Owner: Exchange Admin, SharePoint Admin, Office 365 Admin

Important factors: Deployment ease, self-service, restore options and simplicity.

IT Leader: IT Manager, IT Director, CIO/CTO (smaller org), IT operations/ Infra Manager

Important factors: Backup/recovery reliability, how its deployed, resource time saved,

cost savings, meeting compliance, meeting SLAS RPOs,RTOs, etc.

Engineer or Architect: Cloud Architect / Engineer, Office 365 Engineer, Systems

Engineer, Technical Manager, IT Architect Important factors: Architectural design and

deployment, storage options, scalability, resource utilization, backup windows, and

recoverability

sales_notes__c:
Supplied TAL of 2115 domains split into 2 segments:

1043 Early Stage Domains

1072 Late Stage Domains

Engage non-INFUSE generated leads with a single retargeting touch, followed by Inbox and Deep Media nurture sequences.

industries__c: See TAL

geo__c: See TAL

company_size__c: See TAL

pricing_model__c: CPL

layers__c: ABM;Nurturing: Premium