op: upsert

titles_roles__c: CIO/VP of EUC: Head/SVP/VO/Sr.Director/Director/ Sr Manager - VDI/Desktop Services / Client Technologies / End User Computing / Infrastructure & Operations / IT Operations / Information Technology / Client Engineering / Desktop & Application

seniority__c: Manager+

sales_notes__c:
Omnichannel Engagement: Targeted Display, Dedicated Email, Email Newsletter sponsorship, LI Sponsored Ads and conversation ads

The uniqueness of this campaign is INFUSE will provide the same lead record but with two different asset CISs. Cap at 3 Contacts/Account

Lead Timing Breakdown - 50% of leads should indicate interest in discussing strategies this quarter, Remaining 50% can indicate next quarter

TAL Expansion with HG - With access to HG Insights, INFUSE will identify LALs with a Citrix install base to expand beyond the current TAL.

industries__c: As Per TAL

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Inbox Plus;Install-Based;Custom Questions - Qualifying

custom_questions_qualifying__c: 3 Custom Qualifying Questions, One of Which will qualify them for a Demo or to speak to an Omnissa Sales + 1 Profiling Question (to be mutually agreed upon by Omnissa and INFUSE)