op: upsert

sales_notes__c: Suppress Media as a whole from targeting

pricing_model__c: CPM


titles_roles__c:
C-Suite roles: CIO, CTO, CISO, CFO, CEO, CCO

Manager+ roles in: DevOps/SRE, I&O, IT, Infrastructure, Security, Apps, Cloud

sales_notes__c:
Global: Enterprise/G2K and MidMarket List

PagerDuty can adjust impressions, budget(s), pacing, audience and ad units as needed throughout the campaign.

Suppress Media as a whole from targeting

geo__c: NAM: US, Canada


geo__c: APAC: New Zealand, Australia


sales_notes__c:
ABE:

Un-engaged: 2,451 accounts

Engaged: 197 accounts

Financial Services: 41 accounts

PagerDuty can adjust impressions, budget(s), pacing, audience and ad units as needed throughout the campaign.

Suppress Media as a whole from targeting


geo__c: EMEA: UK, Ireland, France, Germany


titles_roles__c: IT/Systems/Application Manager +, Security Titles, Applications/System Engineer, Programmer

geo__c: US

pricing_model__c: CPL


sales_notes__c:
Frontload.

The following fields will need to be updated on the integrations

UTM_Term: Seniorliving

job_titles__c:
Senior living with SIC codes (NAICS and SIC Codes: 623311, 623312 , 623110) and domain is a .org.

Finance, Accounting, CFO, Chief Accounting Officer, Controller

industries__c: Senior Living nonprofit sector

company_size__c: 75+ Employees. $15M+


titles_roles__c: HR and Procurement

seniority__c:
HR - Director+

Procurement - Manager+

job_titles__c:
Human Resources

●     CHROs & VPs of HR own employee experience and brand protection.

●     Shared or HR Services, Employee Relations & HR Operations Directors directly manage reduction-in-force (RIF) logistics and offboarding.

●     Global Benefits, Workforce Planning, Workforce Transformation, Total Rewards, Employee Experience also often play a role.

●     Some Key Outplacement Words and Phrases include layoff, RIF, reduction, reduction in force or reduction-in-force, severance, restructuring, offboarding.

Procurement

●     Indirect Procurement, Strategic Sourcing, and Category Managers for professional services or HR services are target titles as they purchase services for HR and run vetting processes and vendor selection (especially for organizations on the Fortune 1000).

industries__c:
●     Technology & Telecom have volatile hiring and firing cycles, high-visibility layoff, overhiring, and are getting crushed by AI.

●     Financial Services (Banking, Insurance, Real Estate) due to regular cost-cutting, market/economic shifts, and brand protection.

●     Healthcare & Pharma are both episodic and have tons of churn due in large part to M&A, site closures, ongoing reorganizations, operational efficiencies, tariffs (hearing this a lot), expiring trademarks.

●     Manufacturing & Consumer Goods have cyclical layoffs, plant closures, supply chain issues, and geographic shifts often driven by consumer demand and raising prices.

●     Energy, Utilities, Oil, & Gas due to lack of consumer demand from raising prices.

●     Professional Services & Consulting have lots of project-driven headcount changes.

layers__c: Nurturing: Inbox Plus

custom_questions_qualifying__c: TBD

custom_questions_profiling__c: TBD