op: upsert

titles_roles__c:
Buying group member role: Decision maker

Personas: Manager of systems engineering

seniority__c: Decision Maker

sales_notes__c:
H1 FY26 A&T VALIDATE Program – DACH

TAC_900.016_DE_PRO_Validate SD25 FYQ1 Efficient and unifie - Decsion Maker

Objective

Expand engagement within the target accounts by identifying and nurturing multiple relevant contacts per account. The goal is to begin forming buying groups, deepen education and consideration, and surface meaningful buyer signals to support mid-funnel acceleration.

Program Goals

Build Buying Group Depth

 Identify additional relevant personas within the fixed TAL to expand beyond the initial ACTIVATE contact.

Increase Engagement Quality and Relevance

 Use multi-touch nurture and topic-led messaging to build familiarity, alignment, and solution understanding.

Surface Actionable Buying Signals

 Capture responses and engagement patterns that frame account priority and readiness for follow-up.

Program Tactic

Deep Funnel program including multi-touch nurture, custom qualifying and profiling questions, buyer intent alignment & Deep Media.

Program Elements (VALIDATE)

Targeting against the same fixed Siemens A&T DACH Target Account List.

Multi-touch nurture approach to build familiarity and recognition.

Deep funnel email nurture sequence (6–8 touches).

Custom Qualifying + Profiling Questions to surface buying stage, needs, and challenges.

Lead validation via Let’sVerify.

All contacts delivered are GDPR-compliant and fully opted-in.

Weekly lead delivery for steady pacing and coordination with internal Siemens follow-up rhythm.

Reporting

Demand Intelligence Live Platform with buying group overlays.

Lead-level engagement scoring to identify higher-intent contacts.

Question response insights across QQ + PQ data points.

Multi-touch nurture engagement visibility.

End-of-program performance reporting.

Bi-weekly sessions with Demand Strategist to refine targeting and follow-up alignment.

Value Adds

BDR Alignment Workshop (handover + sequencing)

Content Relevance & Message Framing Review

Contacts Validation & Verification via Let’sVerify

Full Program Management by INFUSE Strategy + CS Teams

industries__c:
Automotive & Transportation

TAL: https://docs.google.com/spreadsheets/d/1gdXHfaKbUUCOqcRoRyb1TuV9VlUk4MEx/edit?gid=781127091#gid=781127091

geo__c: DACH

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying