op: upsert

titles_roles__c:
Buying group member role: User

Personas: Mechanical Engineer

seniority__c: User

sales_notes__c:
H1 FY26 A&T ACTIVATE Program – DACH

TAC_900.053_DE_PRO_Activate SD25 FYQ1 Accelerated system performance verification (Vehicle) - User

Objective

Generate one opted-in, verified contact per target account across Siemens’s Automotive & Transportation DACH Target Account Lists. This establishes initial engagement and captures early buyer intelligence that will be used to inform and accelerate downstream Validate programs.

Program Goals

Activate Target Accounts

 Reach priority personas within the fixed TAL and capture one qualified contact per account.

Capture Early Buyer Signals

 Use qualifying and profiling questions to surface relevance, challenges, and potential project alignment.

Maintain a High-Quality Siemens Experience

 Execute the full journey in German using value-led content to ensure clarity, credibility, and alignment to Siemens expectations.

Program Tactic

Intent-led content syndication with 1x Qualifying Question and 1x Profiling Question, delivering validated, GDPR-compliant opted-in leads.

Program Elements (ACTIVATE)

Targeting against the fixed Siemens A&T DACH Target Account List.

Intent-based targeting to identify and engage accounts demonstrating relevant research behaviour.

Content syndication in German to drive opted-in lead capture.

1x Qualifying Question + 1x Profiling Question to collect early buyer intelligence.

Lead validation via Let’sVerify.

All contacts delivered are GDPR-compliant and fully opted-in.

Weekly lead delivery for steady cadence and smooth internal handling.

Audience & Asset Consideration

The User personas in ACTIVATE will also appear in the later VALIDATE programs. This is intentional. ACTIVATE identifies the first relevant contact; VALIDATE expands into the buying group. Suppression and sequencing will ensure no individual receives the same asset twice.

Reporting

Demand Intelligence Live Platform

Visibility into contact engagement and topic interest

Insight on QQ + PQ responses

End-of-program performance reporting

Bi-weekly sessions with Demand Strategist

Value Adds

BDR Workshop (handover enablement)

Content Audit (fit-for-market review)

Contacts Validation & Verification via Let’sVerify

Full Program Management by INFUSE Strategy + CS Teams

industries__c:
Automotive & Transportation

TAL: https://docs.google.com/spreadsheets/d/10s0WIlv5HVSj8m_zSwAnp4ag6VA_Afhj/edit?gid=772366451#gid=772366451

geo__c: DACH

pricing_model__c: CPL

layers__c: ABM;Intent;Custom Questions - Profiling;Custom Questions - Qualifying


titles_roles__c:
Buying group member role: Decision maker

Personas: Manager of systems engineering

seniority__c: Decision Maker

sales_notes__c:
H1 FY26 A&T ACTIVATE Program – DACH

TAC_900.016_DE_PRO_Activate SD25 FYQ1 Efficient and unified simulation workflows to deliver multi-physics performance (Powertrain) - Decsion Maker

Objective

Generate one opted-in, verified contact per target account across Siemens’s Automotive & Transportation DACH Target Account Lists. This establishes initial engagement and captures early buyer intelligence that will be used to inform and accelerate downstream Validate programs.

Program Goals

Activate Target Accounts

Reach priority personas within the fixed TAL and capture one qualified contact per account.

Capture Early Buyer Signals

Use qualifying and profiling questions to surface relevance, challenges, and potential project alignment.

Maintain a High-Quality Siemens Experience

Execute the full journey in German using value-led content to ensure clarity, credibility, and alignment to Siemens expectations.

Program Tactic

Intent-led content syndication with 1x Qualifying Question and 1x Profiling Question, delivering validated, GDPR-compliant opted-in leads.

Program Elements (ACTIVATE)

Targeting against the fixed Siemens A&T DACH Target Account List.

Intent-based targeting to identify and engage accounts demonstrating relevant research behaviour.

Content syndication in German to drive opted-in lead capture.

1x Qualifying Question + 1x Profiling Question to collect early buyer intelligence.

Lead validation via Let’sVerify.

All contacts delivered are GDPR-compliant and fully opted-in.

Weekly lead delivery for steady cadence and smooth internal handling.

Audience & Asset Consideration

The User personas in ACTIVATE will also appear in the later VALIDATE programs. This is intentional. ACTIVATE identifies the first relevant contact; VALIDATE expands into the buying group. Suppression and sequencing will ensure no individual receives the same asset twice.

Reporting

Demand Intelligence Live Platform

Visibility into contact engagement and topic interest

Insight on QQ + PQ responses

End-of-program performance reporting

Bi-weekly sessions with Demand Strategist

Value Adds

BDR Workshop (handover enablement)

Content Audit (fit-for-market review)

Contacts Validation & Verification via Let’sVerify

Full Program Management by INFUSE Strategy + CS Teams

industries__c:
Automotive & Transportation

TAL: https://docs.google.com/spreadsheets/d/1nXQfHuzKAkpMw5wjITKq-Gmi5iTp2TbJ/edit?gid=1230535832#gid=1230535832