op: upsert

sales_notes__c: COM

job_titles__c:
Personas: Security, Execs, IT Ops

Persona Budget Splits: 30% Security / 20% Execs / 50% IT Ops

Job Titles: See shared drive

geo__c: US

pricing_model__c: CPL

layers__c: ABM

custom_questions_qualifying__c: 2x QQ +1x PQ, TBD