op: upsert

job_titles__c:
Personas: Security, Execs + IT Ops

Persona Budget Splits: 50% Security / 50% IT Ops & Execs

Job Titles: See shared drive

geo__c: US

pricing_model__c: CPL

layers__c: ABM

custom_questions_qualifying__c: 2x QQ +1x PQ, TBD