op: upsert

titles_roles__c: MM Content Syndication

sales_notes__c: MM Content Syndication

industries__c: MM Content Syndication

geo__c: MM Content Syndication

company_size__c: MM Content Syndication

pricing_model__c: CPL

layers__c: Intent;Nurturing: Inbox;Suppression

custom_questions_qualifying__c: 1 Qualifying Question

custom_questions_profiling__c: 2 Profiling Questions