op: upsert

seniority__c: Influencers

sales_notes__c:
Q1 FY26 Aerospace Program.

Objective: Engage SIEMENS’s audience across multiple touchpoints, and drive deeper consideration and capture buyer intent within Buying Groups.

GOALS:

Target & Engage Buying Groups:

 - Engage with key decision-makers involved in the buying process and the stages they follow.

Create Depth of Engagement through omnichannel touchpoints:

- Offer personalised, value-driven content with clear calls-to-action, that encourage interaction and signal interest.:

Build Buyer Intelligence:

- Use Qualifying and profiling questions to best enable and equip GTM teams (incl. BDRs)

Deliver Exceptional Experience through the Siemens customer journey:

- Direct impact on prospects satisfaction, loyalty, and conversion rates, and drive business success.

Q2 Program Elements (Deep Funnel):

- Intent

- Install based Targeting (to be discussed)

- Content Syndication

- 2 x Qualifying Questions

- 1 x Profiling Question

- Deep Media

- Retargeting Nurture through display & social

- Premium Email Nurture (6-8 touches)

CORE Deliverables

- Creation/Adaption of all ad sets for promotion across multiple channels

- Set up and creation of Landing pages to house core assets

- Set up of supporting forms to capture data

- Consultation with Demand Strategist and CS team on custom questions

- Set up and creation of email nurture streams containing 6-8 emails

- Creation/Adaption of all ad sets for retargeting engaged contacts across multiple channels

- Setup and stand up of Demand Intelligence Reporting dashboard which will include Buying Group overlays to surface these, and to look at depth of engagement

REPORTING:

Demand Intelligence Live Platform

Buying Group Overlays

Insight on Answers to 3x posed questions

Omni-channel oversight

End of campaign summary report

Bi-Weekly Sessions with Demand Strategist

VALUE ADDS:

BDR Workshop

Content Audit

Contacts Validation & Verification VIA LET’S VERIFY (OWNED BY INFUSE)

Full Program Management by INFUSE & Demand Strategists

BUYING GROUP ACTIVATION:

We will look to define your Buying Groups with you - this will be conducted by one of our Demand Strategists.

We will look at the following layers to establish the appropriate surfacing of buying group formation and engagement within our Demand Intelligence platform:

 - Job and Team functions

 - Seniorities

 - Number of Contacts being engaged with

 - Personas (if relevant)

Once definitions have been defined and agreed, we will ensure this gets operationalized within the program, and ultimately rolls up into our Demand Intelligence platform. We can further explore any further requirement as to if there’s a need to write some of the surfaced data sets into your Marketing Automation or CRM system, at the Contact record level.

Buying groups can engage quickly and early at the Contact level but some groups associated with Accounts take more time than this, so it’s important to factor in when Contact level data gets passed to you, and your BDR team. As a standard we would ideally look to pass data at a 3 monthly interval. This can however be reduced if there’s a need to “feed” sales more quickly.

Scoping: this workflow should be scoped with the support of a Demand Strategist, your Account Director and your CS Team Lead.

job_titles__c:
https://docs.google.com/spreadsheets/d/1bff-AU_Y5V-CKqAZgNw6UMeF3wFvu-ZT/edit?usp=sharing&ouid=111110618524652466939&rtpof=true&sd=true

Engineering & Design Roles

Electronic Designer

Electric Designer

Mechanical Engineer

Design Engineer

Product Development Engineer

Software Engineer

CAD/CAO Engineer

CAE Engineer

Simulation Engineer

CFD Engineer / Specialist

Electromagnetic Engineer

Heat Transfer Engineer

Thermal Engineer

Thermal Analyst

Hydrodynamics Engineer

Fluid Dynamics Specialist

Wind Tunnel Engineer

Requirements Engineer

Aerospace / System Roles

Aerospace Engineer

Aero-Structural Engineer

Flight Dynamics Engineer

Propulsion Engineer

Aerodynamics Engineer

System Architect

Product / Program Leadership

Product Manager

Product Planner / Configuration Engineer

Product Lifecycle Management Engineer

Program Manager

Management Roles

Mechanical Design Engineering Manager

Software Engineering Manager

Engineering Manager

Performance Engineering Manager

Simulation Manager

Analysis & Specialist Roles

CFD Analyst

industries__c:
Aerospace

TAL: https://docs.google.com/spreadsheets/d/1mXfKEh1XuUsKeXzSQ9FNXmoHidFTEPUa/edit?usp=sharing&ouid=111110618524652466939&rtpof=true&sd=true

CEET TAL:

https://docs.google.com/spreadsheets/d/1-WlcPljm4NdZvRnpd4O2TFsnfLSDRskC/edit?gid=242965396#gid=242965396

geo__c: Italy, Iberia, UK, MEA, NDC, ISRAEL, DACH, CEET

pricing_model__c: CPL

layers__c: ABM;Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying