op: upsert

titles_roles__c: CISO, CSO, CIO, CTO, Chief Risk Officer, Director/Head of Information Security, Manager, Information Security, Director of IT, Sr Manager IT, Information Security Engineer, Security Engineer, Security Architect, Director Incident Response, Security Analyst, Network Security Manager, Application Security Engineer, Security Researcher, Forensic Analyst, IT Director, IT Manager, Director of IT Infrastructure, Director of Technology, Network Engineer, Network Administrator

seniority__c: Manager+

industries__c: FedCiv + Federal Systems Integrators. (list is provided by the client)

geo__c: US only

company_size__c: All FedCiv + Fed Systems Integrators - 70/30 soft split

pricing_model__c: CPL

layers__c: ABM;Nurturing: Deep Media;Nurturing: Inbox Plus;Suppression;Custom Questions - Qualifying

custom_questions_qualifying__c: 1 qualifying question, around budget, need, authority, pain point, etc.