op: upsert

titles_roles__c:
Job Area/Department:

● Best: Enterprise Cybersecurity, Global IT Strategy, OT Governance, and Operational Architecture

● Better: IT Security Architecture, Manufacturing IT Systems, Cybersecurity Governance, Infrastructure, and Operational Risk Management

● Good: IT/OT Security and Architecture, Manufacturing Operations, Cybersecurity Engineering, and Network Protection

seniority__c:
● Best: C-Level, VP's & Senior Directors

● Better: Managers, Senior Managers & Directors

● Good: Specialists, Architects, Engineers, Project Managers

sales_notes__c:
● This campaign will be split into 4 weeks + 4 weeks. The first lead report needs to be delivered in one week – by Thursday, October 30th.

● Lead Goal – TOTAL = 659

First 4 weeks = 330; Last 4 weeks = 329

● Number of leads per company: 2

The client wants to target ONLY the accounts listed on the ABM. Once 2 leads per company has been exhausted, we can expand to include more than 2 leads per company (there is no lead cap). Try to keep it as balanced as possible.

industries__c:
● Best:  Manufacturing, Oil/Gas, Hospitals, Construction, Transportation, Agriculture

● Better:  CPG, Retail, Automotive

● Good:  Finance, Business, Business Services, Media

geo__c: ● Best:  US Only ● Better:  N/A ● Good:  N/A

company_size__c: ● Best:  N/A ● Better:  N/A ● Good:  N/A

pricing_model__c: CPL

layers__c: ABM


job_titles__c:
● Best: Enterprise Cybersecurity, Global IT Strategy, OT Governance, and Operational Architecture

● Better: IT Security Architecture, Manufacturing IT Systems, Cybersecurity Governance, Infrastructure, and Operational Risk Management

● Good: IT/OT Security and Architecture, Manufacturing Operations, Cybersecurity Engineering, and Network Protection