op: upsert

seniority__c: Director+

sales_notes__c:
Tactic: Single Touch with one Qualifying Question and two Profiling Questions

Geo Allocation:

Northern Europe - 20

[NL] Netherlands

[BE] Belgium

[SE] Sweden

DACH - 60

[DE] Germany

[AT] Austria

France - 60

[FR] France

Please fulfil geo allocations as specified.

Seniority: Director+

Please coordinate if Manager+ needs to be leveraged to meet target

Timeframe: Lead delivery to be completed by 16th December

French market could prove tricky to fulfil within this timescale and can be extended into the new year

job_titles__c: Please refer to Insight - Azure - Audience pdf

industries__c: Please refer to TAL

geo__c: Northern Europe, DACH, France

pricing_model__c: CPL

custom_questions_qualifying__c:
When planning Azure adoption, most teams start with a complimentary workshop to map out funding and best-practices. How relevant would a session like this be for your team at this stage?

Relevant now

Relevant within 6 months

Relevant within 12 months

Not relevant [disqualify]

custom_questions_profiling__c:
When are you planning to use Microsoft Azure to support your broader business transformation goals over the next year?

Short term (0 - 6 months)

Medium term (7 - 12 months)

Long term (12 months+)

Which business outcomes would be most valuable for you to achieve using Microsoft Azure? (select all applicable)

Operational efficiency

Cyber security

AI and innovation

Cost optimisation


sales_notes__c: Zoom Alliance, Google Alliance, Hyperlocal programs

layers__c: ABM;Intent