op: upsert

titles_roles__c:
IT Practitioner (Backup Admin) + SaaS App Owner/M365 Admin:

Backup Admin, Cloud Admin, IT Admin, Infrastructure Admin (include Senior in title as an option i.e. Senior Backup Admin)

Exchange Admin, SharePoint Admin, Office 365 Admin, Microsoft 365 Admin

IT Manager, IT operations/infra Manager

IT Leader:

IT Director

Salesforce Admin

Salesforce Admin, Salesforce Consultant

IAM Professional

Identity Management Admin, Identity & Access Engineering Manager, Identity Governance and Access Management Admin, Identity Strategist, Identity & Access Management Director, Identity & Access Management Architect, Identity & Access Management Specialist,  Identity & Access Management SME.

Business Continuity

Business Continuity Specialist; Business Continuity Planner; Planner, Business Resiliency; Business Continuity Manager; Disaster Recovery Specialist

sales_notes__c:
Persona budget split:

No specific budget split by persona, but please make sure there's as even of a split across all personas as possible, and not heavily invested in one persona vs the other. Targeting all personas above.

TALs (Commercial + Enterprise) and Exclusion list: The two TALs and exclusion list are uploaded to our campaign folder. Please look to achieve 35% ENT, 25% COM - Named and 40% COM - Inside list.

Assets: In our campaign Google drive is our Q4 Asset Matrix, broken out by persona, priority, and asset type. The majority of these assets should be repeated from this quarter, but let me know if you have issues accessing any of the new/existing assets.

geo__c: EMEA France

company_size__c: Focus only on ENT & COM (500+ employees), dictated by the TALs.

pricing_model__c: CPL

layers__c: ABM;Intent