op: upsert

titles_roles__c:
Personas and Job Titles: Goal is to target an ICP made up of the following personas + job titles:

IT Practitioner: Backup Admin, Systems Admin, IT engineer (include Senior in title as an option ie Senior Backup Admin

IT Leader/CIO: Business/IT focus, VP / Director IT

Owner/CEO: CEO, Business Owner, President

IT Practitioner (Backup Admin) + SaaS App Owner/M365 Admin: Backup Admin, Cloud Admin, IT Admin, Infrastructure Admin (include Senior in title as an option ie Senior Backup Admin)

sales_notes__c:
Weighted lead delivery: 80% November / 20% December

Persona budget split: No specific budget split by persona, but please make sure there's as even of a split across all personas as possible, and not heavily invested in one persona vs the other. Targeting all personas above.

TALs and Exclusion list: None needed at this time, but will let you know if this changes.

geo__c: US

company_size__c: Focus only on SMBs; (company size 500 and below)

pricing_model__c: CPL

layers__c: ABM;Intent