op: upsert

titles_roles__c:
Titles for revenue cycle management: VP of Revenue Cycle, Director of Revenue Cycle, Billing Office Director, Claims Billing Manager, Chief Revenue Officer (CRO), Vice President of Revenue Management, Revenue Optimization Executive, Senior Director of Revenue Strategy, Revenue Cycle Management Director, Director of Patient Financial Services, Revenue Cycle Manager, Medical Billing Supervisor, Reimbursement Operations Manager, & Director+ Finance Titles

Billing Manager

Billing Supervisor

Billing titles

Biller titles

Billing Specialist

Director of A/R

Corporate AR Manager

Accounts Receivable Manager

Manager of Revenue Cycle

seniority__c: Manager+

sales_notes__c: Inovalon is receiving 50 leads at no charge for this Post Acute campaign

industries__c: Skilled Nursing Facilities, Home Health Agencies, Hospice, and Assisted Living Facilities

geo__c: US

pricing_model__c: CPL

layers__c: Intent;Look-Alike Modeling;Nurturing: Inbox Plus;Suppression

custom_questions_qualifying__c:
How satisfied are you with your current revenue cycle management solution? · Extremely satisfied [DISQUALIFY] · Somewhat satisfied · Somewhat dissatisfied · Extremely dissatisfied

What pain point has the most impact on your revenue cycle management strategy? · Reliance on manual processes limits staff productivity · Slow reimbursement cycles delaying cash flow · Difficulty scaling for growth or M&A · Revenue leakage from preventable denials · Complexity of maintaining disconnected software solutions · We are not experiencing any pain points with this [DISQUALIFY]

custom_questions_profiling__c:
How does your organization currently handle revenue cycle management? · We have an in-house platform for this · We outsource this to an RCM vendor · We rely on a mix of internal and third-party resources · We rely on manual or spreadsheet based processes

What ranks as your top priority for optimizing revenue cycle management? · Ability to scale and adapt to enterprise needs · Ease of use and staff adoption · Vendor’s expertise and track record · Seamless integration with existing systems (EHR, PM, etc.) · Incorporation of AI/advanced analytics · Other (please specify)