op: upsert

titles_roles__c: Manager+

sales_notes__c:
Competitive Install: Symantec,
  Forcepoint, Trellix

Campaign execution is subject to change to lower funnel activation such as Two Touch or Deep Funnel, which would result in an adjustment of lead goals/CPL

job_titles__c:
Economic Buyer: CISO, CIO, CSO, CTO, CDO

Champions: Chief of/SVP/VP/Head/Sr.
  Director/Director/Head of Information Security (InfoSec), Security, Security
  Operations, GenAI Governance

Practitioners: Security, Security Operations,
  GRC Manager, Security Architect, Security Engineer (Influencers)

geo__c: United States, Canada

pricing_model__c: CPL

layers__c: ABM;Intent;Suppression