op: upsert

sales_notes__c:
PLEASE REFERENCE THE MEDIA PLAN

"CIO ST Solution Category 'Consideration'

Geographies:

Central 1: Germany; Austria; Switzerland - 70

Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 45

South: France - 60

South: Italy - 40

South: Spain - 30

South: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 50

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 65

UKI: United Kingdom; Ireland - 65

Total: 200

"COO" ST Solution Category 'Consideration'

Geographies:

Central 1: Germany; Austria; Switzerland - 80

Central 2: Poland; Czech Republic; Greece; Hungary; Slovakia; Romania; Slovenia - 44

South: France - 60

South: Italy - 50

South: Spain - 40

South: United Arab Emirates; South Africa; Saudi Arabia; Portugal; Israel - 50

North: Sweden; Norway; Finland; Denmark; Belgium; The Netherlands; Luxembourg - 73

UKI: United Kingdom; Ireland - 65

Total: 462

Lead cap: 5 for Small Business, SMB (Small Medium Business), Commercial. 10 for Enterprise, Large Ent and Very Large Ent.

Strategic Approach

Commercials: Included in your CPL

Enhanced Intent

- Use Q1 data and HG Insights to prioritise accounts. We'll focus on those showing the strongest buying signals and zoom in on them with greater precision.

Deeper Engagement

- Through a cascade model focused on both double and single engagements, we'll drive more meaningful interaction from across the buying group, ensuring wider and deeper penetration into key accounts.

Smart Retargeting

- Re-engage both Q1 leads and new ones, with a 50/50 split. This builds depth with warm accounts while expanding our reach into net-new opportunities.

Richer Insights

- Introduce profiling questions for all net-new leads to help your LDRs follow up with more context, faster and smarter.

Lead Volume & Flexibility

INFUSE to propose raising the lead cap to 15 (or even unlimited where applicable), giving us greater coverage of buying groups and enabling us to capture more in-account demand.

Sales Enablement Support

- INFUSE to support your LDRs with prioritisation guidance and templates, helping them convert leads faster with clearer insights.

job_titles__c:
Job Titles: same as ongoing persona campaigns

https://docs.google.com/spreadsheets/d/1uFyWWxlC0Tw24rZXQ6y7e6EXihh3wuS3/edit?gid=477187614#gid=477187614

industries__c:
TAL: (updated for Q4)

https://docs.google.com/spreadsheets/d/1uFyWWxlC0Tw24rZXQ6y7e6EXihh3wuS3/edit?gid=122341861#gid=122341861

pricing_model__c: CPL

layers__c: ABM;Intent;Custom Questions - Profiling