op: upsert

titles_roles__c: Security, Cyber Security

seniority__c:
Security, Cyber Security, Technical Roles

Primary (Decision-Makers):

C-Level / Executive / Head / Director

Secondary (Influencers / Practitioners):

Manager / Senior Manager / Lead / Architect

Optional (Technical Users / Evaluators):

Specialist / Analyst / Engineer (optional - include only if Thales wants tactical awareness or deeper funnel influence)

sales_notes__c:
The campaign should be designed and paced in 2 phases. As per below:

Phase 1 - Q4: Premium display to build brand awareness across ICP accounts using technographic, job title, and industry targeting. Engagement data (average taken across impressions/clicks/CTR) will inform top-performing accounts.

Phase 2 - Q1: Demand Gen focused on Phase 1 most engaged accounts. Includes tailored messaging, custom questioning, premium nurture, and ABM retargeting.

A lead cap of 2 per company will apply to Phase 2

Exclusion list: Added to shared drive

job_titles__c:
Primary:

CISO, Chief Information Security Officer

VP / Director of Information Security / Cybersecurity

VP / Director of IT Security / Infrastructure Security

Head of Data Protection / Data Security / Enterprise Key Management

Head of Identity & Access Management (IAM) / Authentication / Zero Trust

Head of Application Security / Secure Development / DevSecOps

Secondary (influencers):

Manager / Senior Manager, Security Operations Center (SOC)

Manager / Senior Manager, Data Protection / Data Governance

Manager / Senior Manager, Identity & Access / IAM Admin

Manager / Senior Manager, Application Security / DevSecOps Engineer Lead

Cloud Security Engineer / Architect

Network Security Architect / Engineer

industries__c: Financial Services, Healthcare & Life Sciences, Automotive, Telecommunications, Energy & Utilities, Retail & eCommerce, Manufacturing

geo__c: US

pricing_model__c: CPL

layers__c: ABM;Intent;Nurturing: Premium;Install-Based;Suppression;Custom Questions - Qualifying

custom_questions_qualifying__c: X2 Custom Qualifying Questions - TBD (suggestions can be provided)