op: upsert

titles_roles__c:
Primary Audience: Operational & Divisional Champions

This group consists of the individuals who are currently experiencing the pain points firsthand and will be the direct beneficiaries and implementers of the new digital thread. They are at the heart of the "Go-to-Market" strategy to address the Divisions-/Operations-Ebene.

Who they are:

Heads of Operations / Operations Managers: Leading operational processes within their divisions.

Production Managers (Produktionsleiter): Directly overseeing manufacturing and assembly lines.

Quality Managers (Quality): Ensuring product quality and compliance with standards.

Technical Publications Teams/Leads (Tech Pubs - Rheinmetall Technical Publications GmbH): The teams responsible for creating and managing documentation.

IT/PLM Leads & Specialists: Involved in the technical implementation, integration, and management of systems like PLM.

Where they are: Primarily within Rheinmetall's Business Divisions, especially those involved with products like Boxer and Skyranger.

Their Current Challenges (Pain Points):

Manual & Time-Consuming Documentation: Spending excessive time manually gathering content from emails, paper, and disparate sources for technical publications.

Lack of Digital Continuity: Frustration with the absence of a seamless "Digital Thread" from engineering (EBOM) through manufacturing (MBOM) to operations (BOP) and final documentation.

Compliance & Error Risk: Concerns about ensuring military-standardized documentation (normgerechte Dokumentation) when processes are manual and prone to human error.

Inefficiency & Bottlenecks: Experiencing delays and inefficiencies due to fragmented information flow and manual handoffs.

Limited Scalability: Difficulty in scaling documentation efforts efficiently across multiple projects or products.

Their Motivations & Needs:

Automation & Streamlining: A strong desire for automated, stable, and scalable documentation workflows.

Improved Compliance: Seeking solutions that guarantee adherence to military standards with less manual effort.

Operational Excellence: A need to enhance overall operational efficiency, reduce costs, and accelerate the time-to-documentation.

Data Integrity & Traceability: Wanting a system that ensures consistent, accurate data across the entire product lifecycle.

Successful Pilots: Eager to see and implement successful pilot projects (like "From Build to Book" for Boxer/Skyranger) that demonstrate clear, tangible value.

What they need to hear from your campaign:

How this solution directly solves their daily frustrations and makes their work easier, faster, and more accurate.

Concrete examples of how the "From Build to Book" use case will transform documentation for Boxer and Skyranger.

The practical benefits of automated document derivation and a continuous digital flow.

Assurance of compliance and reduced risk.

2. Secondary Audience: Strategic Enablers & Decision-Makers

While the campaign targets the operational level, these individuals are crucial for securing buy-in, funding, and strategic alignment. They need to understand the broader impact and value.

Who they are:

Division COOs (Divisions-COOs): Overseeing the operational strategy and performance of their respective divisions.

Site CEOs/CFOs (Standort-CEOs/CFOs): Leaders responsible for the overall performance and financial health of specific sites.

Leaders within Global Operations & Global Operations Governance: Responsible for cross-functional operational strategy and ensuring consistency across the organization.

(Indirectly) Top-down Sponsor COO René Gansauge: While not directly "played to" by the campaign, the campaign's success will reinforce his sponsorship.

Where they are: Across Rheinmetall's executive and strategic leadership, as well as global functional units.

Their Current Challenges (Pain Points):

Strategic Inefficiencies: Recognizing that fragmented processes hinder overall organizational efficiency and competitiveness.

Lack of Digital Strategy: Concerns about the absence of a comprehensive digital strategy for end-to-end product lifecycle management.

Risk & Scalability: Worries about the risks associated with non-compliant documentation and the inability to scale operations effectively.

Missed Value Opportunities: Awareness that current manual processes mean missing out on significant value and revenue levers.

Their Motivations & Needs:

Strategic Digital Transformation: A desire for initiatives that drive digital transformation and provide a competitive edge.

Strong ROI & Value Creation: Need to see a clear return on investment, significant cost savings, and new revenue opportunities.

Scalability & Stability: Seeking robust, scalable, and stable processes that can support global operations and future growth.

Corporate Governance & Compliance: Ensuring that operational improvements align with broader corporate governance and regulatory requirements.

Successful Replication: Interest in successful pilot programs that can be replicated across other divisions and product lines.

What they need to hear from your campaign:

The strategic impact of the Digital Thread on Rheinmetall's overall operational excellence and market position.

The financial benefits (cost savings, revenue levers) and the long-term ROI.

How the pilot projects (Boxer/Skyranger) serve as a proven model for broader implementation.

How this initiative aligns with corporate goals and strengthens Rheinmetall's compliance and governance frameworks.

seniority__c: Manager+

industries__c:
Primary focus on:

Rheinmetall

Defence companies headquartered in the DACH region (1,000+ employees)

geo__c: DACH

pricing_model__c: CPL

layers__c: Buying Committee;Intent;Nurturing: Deep Media;Nurturing: Premium;Custom Questions - Profiling;Custom Questions - Qualifying