op: upsert

titles_roles__c:
Admin: Backup Admin, Cloud Admin, IT Admin, Infrastructure Admin, SysAdmin Important factors: Ease of use, product reliability, backup windows, recovery time

Workload/App Owner: Exchange Admin, SharePoint Admin, Office 365 Admin Important factors: Deployment ease, self-service, restore options and simplicity.

IT Leader: IT Manager, IT Director, CIO/CTO (smaller org), IT operations/ Infra Manager Important factors: Backup/recovery reliability, how its deployed, resource time saved, cost savings, meeting compliance, meeting SLAS RPOs,RTOs, etc.

Engineer or Architect: Cloud Architect / Engineer, Office 365 Engineer, Systems Engineer, Technical Manager, IT Architect Important factors: Architectural design and deployment, storage options, scalability, resource utilization, backup windows, and recoverability

sales_notes__c:
Engage non-INFUSE generated leads with a single retargeting touch, followed by Inbox and Deep Media nurture sequences.

Pending TAL

geo__c: Pending TAL

pricing_model__c: CPL

layers__c: ABM;Nurturing: Premium