op: upsert

titles_roles__c: All - but Clarify please confirm.

seniority__c: Manager +

sales_notes__c:
Lead Allocation: This is a group booking for 3 separate SAP partners: Kaartech, Delaware & NTT.

The tentative lead split will be:

NTT - 334

Delaware - 333

Kaartech - 333

However, depending on campaign progression if we need to allocate and adjust accordingly there is flexibility - must be communicated with Clarify in advance.

Pacing: Front Load pacing until further notice

Lead Delivery: Day TBD but will be shared via gated spreadsheet to Clarify weekly

TAL & Suppression Lists: we are pending updated TALs + Suppression list.

HG Insights: INFUSE to apply HG insights intelligence across TALs to enhance and prioritise accounts.

INTENT data: INFUSE to provide intent topics and scoring across TAL to support prioritisation.

job_titles__c: All- but Clarify please confirm.

industries__c:
For DC and NTT, we would prioritise the Finance industry, based on ERP spending patterns within their respective TALs (via HG Insights).

For KT, the priority vertical would be Manufacturing.

geo__c: UKI (Prioritise accounts with HQs in UKI)

company_size__c: See TAL (prioritise 70m-1bn spend)

pricing_model__c: CPL

layers__c: ABM;Intent;Nurturing: Deep Media;Custom Questions - Qualifying

hg_insights_list__c: We are pending this from INFUSE side

custom_questions_qualifying__c: TBD - INFUSE to provide recommendations per partner.