op: upsert

titles_roles__c: Executive, Technology, Operational, HR roles - please refer to firmographics

seniority__c: Director+

sales_notes__c: Tactic: Single Touch with Intent

industries__c: Please refer to TAL, after which approach: Utilities, Higher Education, Insurance, Law Practices and Legal Services

geo__c: GB: England, Scotland, Wales, & Northern Ireland

pricing_model__c: CPL

layers__c: Intent